OVERALL RATINGS
Brevo (formerly called Sendinblue) is an all-in-one digital marketing platform that offers a wide range of tools and services to help businesses effectively manage their marketing campaigns.
In today’s digital era, effective communication is the lifeblood of any business striving to make its mark in a crowded marketplace.
And when it comes to building long-lasting customer relationships, there’s one tool that remains unparalleled: email marketing.
As a savvy marketer or business owner, you understand the significance of a well-crafted email campaign, but the real challenge lies in finding the right platform that simplifies the process while delivering optimal results.
Brevo formerly called Sendinblue is an all-in-one email marketing solution that empowers businesses to connect, engage, and succeed.
In this blog post, we’ll explore the exciting world of Sendinblue and delve into how it can revolutionize your email marketing strategy. From powerful features to robust automation capabilities, we’ll uncover the secrets to leveraging this platform effectively.
What is Brevo (formerly Sendinblue)?
Brevo primarily focuses on email marketing, but it also provides features for SMS marketing, marketing automation, CRM (Customer Relationship Management), transactional emails, landing page creation, and more.
With Brevo, businesses can create and send personalized email campaigns to engage with their subscribers and nurture leads. The platform offers a user-friendly interface and a drag-and-drop email builder, making it easy to design visually appealing emails without any coding knowledge.
Additionally, Brevo provides advanced automation capabilities, allowing businesses to set up automated workflows based on subscriber behavior, such as welcome emails, abandoned cart reminders, or birthday offers.
Who is Brevo (fomerly Sendinblue) Best Suited for?
Brevo is a versatile digital marketing platform that caters to businesses of all sizes and a wide range of professionals.
Whether you’re an SMB with limited resources, an e-commerce business aiming to enhance customer engagement, a marketing professional or agency in need of advanced features, a non-profit organization looking for cost-effective solutions, a startup or entrepreneur seeking to establish your brand, or a digital marketer planning, executing, and optimizing campaigns, Brevo has you covered.
With its user-friendly interface, affordable pricing, and comprehensive set of features, Brevo empowers businesses and professionals to leverage email marketing and other digital marketing channels to engage with their audience, nurture leads, and drive conversions.
Brevo (formerly Sendinblue) Pros and Cons
It’s important to note that our pros and cons are based on general user feedback and experiences, and individual experiences may vary depending on specific requirements and expectations.
Pros
Cons
- Brevo offers a comprehensive suite of tools and features for email marketing, SMS marketing, marketing automation, CRM, transactional emails, and more.
- Brevo provides a user-friendly interface that makes it easy for users, even those without extensive technical knowledge, to navigate and utilize its features effectively.
- Brevo offers flexible and affordable pricing plans, making it accessible to businesses of all sizes, including startups and SMBs. They also provide a free plan with limited features for users to get started.
- Brevo's automation capabilities allow users to set up complex workflows and trigger personalized emails based on user behavior, improving engagement and conversions.
- Brevo integrates with popular CRM systems, enabling seamless data synchronization and helping businesses manage customer relationships more effectively.
- Brevo allows users to send transactional emails for order confirmations, password resets, and other important notifications, ensuring reliable and professional communication with customers.
- While Brevo's interface is user-friendly, some of the more advanced features, such as complex automation workflows, may require a learning curve for users who are less experienced or new to email marketing.
- Brevo's A/B testing capabilities are somewhat limited compared to specialized A/B testing tools, which may be a drawback for businesses that heavily rely on split testing for optimization.
- While Brevo provides a variety of email templates, customizing them extensively or creating entirely custom designs can be somewhat restrictive and may require additional HTML/CSS knowledge.
- Some users have reported mixed experiences with Brevo customer support, with occasional delays in response times or difficulties in resolving issues promptly.
- While Brevo offers SMS marketing features, the pricing for SMS messages can be relatively higher compared to specialized SMS marketing platforms.
Brevo (formerly Sendinblue) Feature Ratings
Brevo offers a robust set of features that can help businesses create effective email campaigns and engage with their audience across multiple channels.
Its email campaign creation and automation features are particularly strong, while its reporting and analytics tools provide valuable insights into campaign performance.
However, some users may find the available templates and landing pages to be somewhat limited in terms of design options. Overall, Brevo features receive high ratings and can be an excellent choice for businesses looking to optimize their online marketing efforts.
General Ratings
Contact Management in Brevo (formerly SendinBlue)
Brevo (SendinBlue) provides robust contact management features that allow you to organize and segment your audience efficiently. With an intuitive interface, you can easily import, manage, and update contact lists.
The platform enables you to create custom fields and tags, facilitating targeted campaigns based on specific criteria. By effectively managing your contacts, you can personalize your marketing efforts and improve engagement.
Organize and Segment Contacts
Brevo (SendinBlue) provides a user-friendly interface that allows you to organize and segment your contacts easily. You can import existing contact lists or add contacts manually, ensuring a centralized database of customer information.
With advanced segmentation options, you can categorize contacts based on specific criteria such as demographics, behavior, or purchase history. This segmentation enables targeted marketing campaigns tailored to the unique needs and preferences of different customer segments.
Custom Fields and Tags
Brevo (SendinBlue) enables you to create custom fields and tags to further categorize and personalize your contact data. Custom fields allow you to capture and store additional information beyond the standard contact details, enabling deeper customer insights.
Tags provide a flexible way to label and group contacts based on specific attributes or interests. This level of customization empowers you to deliver highly targeted and personalized messaging to your contacts.
Seamless Integration with Opt-in Forms
With Brevo (SendinBlue), you can effortlessly integrate opt-in forms into your website or landing pages.
These forms serve as a gateway for capturing contact information and expanding your subscriber list. Brevo’s contact management system seamlessly integrates with opt-in forms, ensuring that contact details are automatically captured and added to your centralized database. This simplifies the process of building your contact list and ensures that you have a comprehensive view of your audience.
Efficient Contact Updates and Management
Brevo (SendinBlue) provides easy ways to update and manage contact information. Whether it’s a change of address, email, or other details, you can quickly update contact records within the platform. This ensures that your customer data is always accurate and up to date. Additionally, Brevo’s contact management system allows you to manage contact preferences, enabling you to respect customer choices regarding communication channels and content.
Personalization and Targeted Campaigns
One of the major advantages of effective contact management is the ability to deliver personalized and targeted marketing campaigns.
Brevo (SendinBlue) enables you to leverage your segmented contact lists and custom fields to create tailored content and messaging. By understanding your audience better and addressing their specific needs and interests, you can increase engagement and drive higher conversion rates.
Landing Pages
Brevo (SendinBlue) allows you to create stunning landing pages to capture leads and drive conversions. With an intuitive drag-and-drop builder, you can design visually appealing landing pages without any coding knowledge.
Brevo offers a variety of templates and customization options to match your brand’s look and feel. Optimize your landing pages with compelling content and persuasive calls-to-action to maximize your conversion rates.
Intuitive Drag-and-Drop Builder
Brevo (SendinBlue) provides an intuitive drag-and-drop landing page builder that requires no coding knowledge. With a user-friendly interface, you can easily design and customize your landing pages to align with your brand’s look and feel.
Choose from a variety of templates or start from scratch, and effortlessly add elements such as text, images, forms, buttons, and more. This flexibility allows you to create visually appealing, engaging landing pages that capture attention and drive action.
Mobile-Responsive Designs
With a significant portion of internet users accessing content on mobile devices, it’s crucial to have landing pages that are optimized for mobile responsiveness.
Brevo (SendinBlue) ensures that your landing pages automatically adapt to different screen sizes, providing a seamless and user-friendly experience for visitors on smartphones and tablets. This mobile responsiveness enhances user engagement and improves the chances of conversion.
A/B Testing
To maximize the performance of your landing pages, Brevo (SendinBlue) offers A/B testing capabilities. This allows you to create multiple variations of your landing pages and test different elements such as headlines, images, call-to-action buttons, and layouts. By running A/B tests, you can gather data and insights on what resonates best with your audience, enabling you to optimize your landing pages for higher conversion rates.
Seamless Integration with Campaigns
Brevo (SendinBlue) seamlessly integrates your landing pages with your marketing campaigns. Whether you’re running email marketing, social media, or paid advertising campaigns, you can easily direct traffic to your landing pages to capture leads and drive conversions. This integration ensures a cohesive and consistent user experience throughout the customer journey, increasing the likelihood of conversion.
Conversion Tracking and Analytics
Understanding the performance of your landing pages is essential for optimizing your marketing efforts. Brevo (SendinBlue) provides conversion tracking and analytics features that allow you to measure key metrics such as click-through rates, form submissions, and conversion rates. These insights help you identify areas of improvement and make data-driven decisions to enhance the effectiveness of your landing pages.
Registration and Email Opt-in Forms
Brevo’s Registration Forms enable businesses to capture valuable information from their website visitors. These forms can be easily customized and embedded on websites, allowing users to sign up for newsletters, updates, or other types of communications. The forms are highly flexible and can be designed to match the branding and style of the website.
In addition to capturing user information, Brevo’s Email Opt-in Forms allow businesses to build their email subscriber list. These forms are strategically placed within websites, offering visitors the option to subscribe to receive email updates and promotions. Brevo provides a variety of customizable templates and designs for these forms, making it easy to create visually appealing and engaging opt-in forms.
With Brevo’s Registration and Email Opt-in Forms, businesses can streamline their lead-generation efforts and grow their email subscriber base. By capturing user data and expanding their reach through email marketing, businesses can effectively communicate with their target audience and nurture customer relationships. Brevo’s user-friendly interface and advanced features make it a valuable tool for businesses looking to optimize their email marketing strategies.
Brevo (formerly SendinBlue) CRM
Brevo, offers a CRM (Customer Relationship Management) solution designed to help businesses effectively manage and nurture their customer relationships. Brevo CRM combines powerful features with user-friendly functionality, making it a comprehensive tool for businesses of all sizes.
Brevo CRM provides a centralized platform for businesses to store and organize customer data. It allows businesses to capture and manage customer information, such as contact details, purchase history, interactions, and more. This data can be easily accessed and updated, providing businesses with a complete view of their customers and their journey.
With Brevo CRM, businesses can track and analyze customer interactions, including emails, website visits, and social media engagement. This enables businesses to gain valuable insights into customer behavior and preferences, helping them tailor their marketing and sales strategies accordingly.
Brevo CRM also offers automation capabilities, allowing businesses to streamline their processes and workflows. Businesses can automate tasks like lead scoring, email campaigns, and follow-ups, saving time and increasing efficiency.
Furthermore, Brevo CRM integrates with other marketing tools, such as email marketing and automation, enabling businesses to seamlessly synchronize their efforts and create cohesive customer experiences.
Overall, Brevo CRM provides businesses with a robust solution to effectively manage customer relationships, enhance customer engagement, and drive business growth.
Email Marketing Automation
Brevo, offers a robust email marketing automation solution to help businesses effectively automate and optimize their email campaigns. Brevo’s email marketing automation features provide businesses with the tools they need to engage with their subscribers and deliver personalized and timely email communications.
Brevo’s automation workflows allow businesses to create highly targeted and automated email sequences based on specific triggers or actions. Businesses can set up workflows that automatically send emails when a subscriber joins a list, makes a purchase, or exhibits certain behaviors on their website. This ensures that subscribers receive relevant content and helps to nurture leads throughout the customer journey.
Personalization is a key aspect of Brevo’s email marketing automation. The platform allows businesses to dynamically insert subscriber information, such as names or other personalized data, into their emails. This level of personalization helps to create a more personalized and engaging experience for subscribers, increasing the chances of conversion.
Furthermore, Brevo offers a variety of pre-designed email templates and a drag-and-drop editor, making it easy for businesses to create visually appealing and professional-looking emails. The platform also provides A/B testing capabilities, allowing businesses to test different email variations and optimize their campaigns for better results.
Brevo’s email marketing automation includes advanced segmentation features, enabling businesses to target specific segments of their subscriber base with tailored content. Businesses can segment their subscribers based on criteria such as demographics, engagement level, or purchase history, ensuring that each email is delivered to the right audience.
Additionally, Brevo provides in-depth analytics and reporting tools to track the performance of email campaigns. Businesses can measure key metrics like open rates, click-through rates, and conversions, gaining valuable insights into campaign effectiveness and making data-driven decisions for future optimizations.
Overall, Brevo’s email marketing automation capabilities empower businesses to automate their email campaigns, deliver personalized content, and engage with their subscribers in a targeted and efficient manner.
Email Automation in Brevo (formerly SendinBlue)
Brevo, formerly known as SendinBlue, offers robust email automation capabilities to help businesses streamline and optimize their email marketing campaigns. Brevo’s email automation features provide businesses with the tools they need to automate various aspects of their email communications and deliver personalized and timely messages to their subscribers.
With Brevo’s email automation, businesses can set up workflows or sequences of automated emails based on specific triggers or actions. These triggers can include subscriber sign-ups, specific dates, or actions taken by the subscriber, such as making a purchase or abandoning a shopping cart. The automation workflows allow businesses to engage with subscribers at the right time and deliver relevant content based on their behavior.
Brevo provides a user-friendly interface for creating and customizing email templates. Businesses can design visually appealing emails using a drag-and-drop editor or choose from a library of pre-designed templates. Personalization options are available to dynamically insert subscriber information, such as their name or other custom fields, into the emails, creating a personalized experience for each recipient.
Segmentation is a key feature in Brevo’s email automation. Businesses can segment their subscriber lists based on various criteria like demographics, interests, or past behavior. This allows for highly targeted email campaigns tailored to specific segments of the audience, increasing the relevance and effectiveness of the messages.
Brevo’s email automation also includes advanced features like A/B testing, which allows businesses to test different email variations to optimize their campaigns for better performance. In addition, the platform offers detailed analytics and reporting, providing businesses with insights into key metrics such as open rates, click-through rates, and conversions. This data helps businesses measure the success of their email campaigns and make data-driven decisions for future optimizations.
Overall, Brevo’s email automation capabilities empower businesses to automate their email marketing efforts, deliver personalized content, and engage with their subscribers in a more efficient and targeted manner.
Brevo (formerly SendinBlue) Social Media Tools
Brevo, offers a range of social media tools to help businesses manage and optimize their social media presence. These tools are designed to streamline social media marketing efforts and enhance engagement with audiences across various social platforms.
Brevo’s social media tools enable businesses to schedule and publish posts across multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and more. This allows businesses to plan and automate their social media content, ensuring consistent and timely posting. The platform provides a user-friendly interface for creating and scheduling posts, as well as the ability to preview and edit posts before they go live.
In addition to scheduling and publishing, Brevo provides social media monitoring capabilities. It allows businesses to track mentions, comments, and messages across different social channels from a centralized dashboard. This helps businesses stay on top of conversations, engage with their audience, and respond to inquiries or feedback in a timely manner.
Brevo’s social media tools also include analytics and reporting features. Businesses can access data on key metrics such as follower growth, engagement rates, and post-performance. These insights help businesses measure the effectiveness of their social media efforts and make data-driven decisions to optimize their strategies.
Furthermore, Brevo offers social media advertising features, allowing businesses to create and manage paid social media campaigns directly from the platform. This simplifies the process of running ads on social platforms and provides businesses with tools to target specific audiences, set budgets, and track campaign performance.
Overall, Brevo’s social media tools provide businesses with a comprehensive solution for managing and optimizing their social media presence. From scheduling and publishing content to monitoring conversations and analyzing performance, businesses can efficiently execute their social media marketing strategies and effectively engage with their audience across various social platforms.
Reporting and Analytics in Brevo (formerly SendinBlue)
Brevo, offers robust reporting and analytics features to help businesses track and analyze the performance of their marketing campaigns. These features provide valuable insights into key metrics, allowing businesses to measure the effectiveness of their marketing efforts and make data-driven decisions for optimization.
Brevo’s reporting and analytics capabilities cover various aspects of marketing, including email campaigns, SMS marketing, and more. The platform provides detailed metrics and visualizations that offer a comprehensive view of campaign performance.
For email campaigns, Brevo offers insights into metrics such as open rates, click-through rates, bounce rates, and unsubscribe rates. Businesses can track the engagement levels of their subscribers, measure the success of their email content, and identify areas for improvement.
In addition to email campaigns, Brevo provides analytics for SMS marketing campaigns. Businesses can track metrics like delivery rates, click-through rates for links shared in SMS messages, and overall engagement levels. These analytics help businesses assess the effectiveness of their SMS marketing strategies and optimize their campaigns accordingly.
Brevo’s reporting and analytics features also extend to transactional emails, allowing businesses to monitor metrics like delivery rates, open rates, and click-through rates for transactional email communications. This helps businesses ensure the smooth delivery of transactional emails and assess their impact on customer engagement and conversions.
Furthermore, Brevo provides audience and segmentation analytics. Businesses can gain insights into their subscriber or customer base, including demographics, engagement levels, and behavior. This information enables businesses to better understand their target audience and tailor their marketing efforts accordingly.
Brevo’s reporting and analytics features are presented through intuitive dashboards and visualizations, making it easy for businesses to interpret and analyze their data. The platform also allows businesses to export data for further analysis or integration with other tools.
Overall, Brevo’s reporting and analytics features empower businesses to track and measure the performance of their marketing campaigns. By gaining insights into key metrics and audience behavior, businesses can optimize their strategies, enhance engagement, and drive better results.
Brevo (formerly SendinBlue) Integrations and API
Brevo, offers a wide range of integrations and an API (Application Programming Interface) to seamlessly connect with other tools and systems. These integrations and API allow businesses to enhance their marketing workflows, streamline data synchronization, and extend the functionality of Brevo.
Brevo offers integrations with popular third-party applications across various categories, including e-commerce platforms, content management systems (CMS), customer relationship management (CRM) systems, and more. Some notable integrations include WordPress, Shopify, Magento, Salesforce, HubSpot, and WooCommerce, among others. These integrations enable businesses to sync data between Brevo and their preferred tools, ensuring a seamless flow of information.
Additionally, Brevo provides a comprehensive API that allows businesses to build custom integrations or develop unique solutions. The API enables developers to connect Brevo with their own applications or systems, extending the capabilities of Brevo and integrating it into their existing infrastructure.
Through integrations and the API, businesses can achieve a range of functionalities. For example, they can synchronize contact information between Brevo and their CRM or e-commerce platform, ensuring accurate and up-to-date customer data. They can also trigger automated actions in Brevo based on events or data from other systems, enhancing the overall marketing automation capabilities.
Furthermore, Brevo’s integrations and API facilitate the exchange of data between Brevo and other marketing tools. This allows businesses to leverage the power of multiple platforms and create cohesive marketing campaigns across channels.
Brevo provides documentation and resources for developers to easily access and utilize the API, ensuring a smooth integration process. The platform also continues to expand its list of integrations and partnerships, offering businesses a growing ecosystem of connected tools.
Overall, Brevo’s integrations and API enable businesses to connect with their preferred applications and systems, integrate data seamlessly, and enhance their marketing workflows. Whether through pre-built integrations or custom development, businesses can leverage the power of Brevo in conjunction with other tools to optimize their marketing strategies
Brevo (formerly SendinBlue) Plans and Pricing
Brevo offers a range of plans and pricing options to accommodate the needs of businesses of different sizes and requirements. The pricing structure is flexible and based on the specific features and volumes businesses require. Brevo’s pricing structure offers a range of plans to cater to businesses of different sizes and requirements, with the flexibility to scale as businesses grow.
Brevo Free Plan
This plan is suitable for businesses with limited needs or those who want to try out the platform. It includes basic features such as email and SMS sending with a limited number of monthly sends and a capped number of subscribers.
Brevo Lite Plan
The Lite Plan is designed for small businesses and includes features like advanced email and SMS marketing, automation workflows, and A/B testing. The Lite Plan has increased monthly sending limits and allows for a larger number of subscribers.
Brevo Essential Plan
The Essential Plan offers advanced features such as marketing automation, landing pages, and chat support in addition to the features included in the Lite Plan. It provides higher sending limits and accommodates a larger number of subscribers.
Brevo Premium Plan
The Premium Plan is suitable for businesses with larger email volumes and more advanced needs. It includes features like send-time optimization, multi-user access, and priority support. The Premium Plan offers higher sending limits and supports a significant number of subscribers.
Brevo also provides custom Enterprise plans for businesses with specific requirements and larger-scale operations. These plans offer tailored features, dedicated account managers, and additional customization options.
Additionally, Brevo offers a pay-as-you-go option for businesses with sporadic or variable sending needs. This option allows businesses to purchase email or SMS credits that can be used as needed, providing flexibility and cost control.
Billing Options, Discounts, and Fees
Brevo, formerly known as SendinBlue, offers various billing options, discounts, and fees to provide flexibility and cater to the needs of different businesses. Here are some key details regarding billing options, discounts, and fees:
Billing Options: Brevo offers monthly and annual billing options. Businesses can choose to pay on a monthly basis, which allows for more flexibility, or opt for an annual billing cycle, which often provides cost savings.
Volume-Based Pricing: The pricing of Brevo’s plans is often based on the volume of emails or SMS messages sent and the number of subscribers. As businesses increase their sending volume or subscriber count, they may need to move to a higher plan that accommodates their needs.
Additional Fees: Brevo’s pricing is transparent and straightforward, and there are no hidden fees associated with the standard features included in the plans. However, businesses should review the terms and conditions to ensure they understand any potential additional fees that may apply for specific services or add-ons.
Discounts and Promotions: Brevo occasionally offers discounts and promotions, especially for new customers or during special events. These discounts may include reduced pricing, extended trials, or additional features. Businesses can check the Brevo website or contact their sales team to inquire about any ongoing discounts or promotions.
Non-Profit and Educational Discounts: Brevo offers special pricing considerations for non-profit organizations and educational institutions. These discounts aim to support organizations in their missions while leveraging Brevo’s marketing tools.
It’s important for businesses to review the specific terms and conditions, including the pricing details and any applicable fees, to fully understand the billing structure and any potential discounts or additional costs associated with their chosen plan.
Brevo (SendinBlue) Customer Support
Brevo, provides customer support to assist businesses with their questions, technical issues, and inquiries. The platform offers several customer support channels and resources to ensure businesses receive the assistance they need. Here is an overview of Brevo’s customer support offerings:
- Phone Support: Brevo offers phone support for customers on higher-tier plans or with specific support requirements. Phone support allows for direct communication with the support team to address more complex issues or discuss specific needs.
- Live Chat: Brevo offers a live chat feature, allowing businesses to chat directly with the support team in real-time. This provides a convenient and immediate way to seek assistance and get responses to questions or concerns.
- Email: Businesses can contact Brevo's support team by submitting a ticket or sending an email. The support team typically responds to inquiries within a reasonable timeframe and provides guidance or resolutions to the reported issues.
- Training: Brevo maintains a comprehensive knowledge base and documentation library that includes guides, tutorials, FAQs, and troubleshooting articles. Businesses can access these resources to find answers to common questions and learn how to use the various features and functionalities of the platform. Learn More..
Final Verdict
In conclusion, Brevo (formerly known as SendinBlue) offers a comprehensive suite of marketing tools and automation features that can empower businesses to streamline their marketing efforts, engage with their audience, and drive better results. With its user-friendly interface, customizable templates, and powerful automation capabilities, Brevo provides businesses with the means to create personalized and targeted email campaigns, manage social media presence, and analyze campaign performance.
Brevo’s robust reporting and analytics features enable businesses to gain valuable insights into their marketing campaigns, allowing for data-driven decision-making and optimization. The platform’s integrations and API offer flexibility and seamless connectivity with other tools, enhancing marketing workflows and data synchronization.
The availability of different pricing plans and billing options ensures that businesses can choose a plan that aligns with their specific needs and budget. Furthermore, Brevo’s customer support channels, including documentation, ticket support, live chat, and community forums, provide valuable resources and assistance to users.
With its range of features, flexibility, and reliable support, Brevo is a compelling choice for businesses seeking a comprehensive marketing automation solution.
To take your marketing efforts to the next level, visit the Brevo website today and explore its features, pricing plans, and resources. Start leveraging the power of Brevo to enhance your marketing campaigns, engage with your audience, and drive business growth.
