OVERALL RATINGS
Best use cases?
- Marketing Agencies
- Human Resources
- Remote Work
- Agile Teams
- Sales Teams
Price
Starting at $15 per month for a 1000 subscribers
Our Verdict
MailerLite, a modern and user-friendly email marketing tool. Its global support, language options, and updates make it progressive and reliable.
MailerLite Overview
MailerLite is like a superhero for digital marketers! Imagine having a friend who helps you send cool emails, make awesome newsletters, and even build fancy web pages. Well, that’s MailerLite for you!
Now, let’s talk about why it’s super cool. First off, it’s not just for sending emails – you can create stunning newsletters and build your very own web and landing pages. It’s like having a magical toolbox for marketing!
But wait, there’s more! MailerLite is not just for big shots like McDonald’s and Rakuten Kobo; even regular folks like you can use it. And guess what? It’s easy peasy to use. You can navigate around it without getting lost, and that’s a big win for all of us!
Oh, and did I mention it’s budget-friendly? Yep, you heard it right! Even if you’re not swimming in gold coins like Scrooge McDuck, you can still enjoy MailerLite’s fantastic features. And the best part? You can start for free!
So, if you’re a digital marketer looking for a sidekick to boost your affiliate marketing game, give MailerLite a try. It’s like having a friendly robot buddy that makes marketing fun and easy!
MailerLite Feature Images
Is MailerLite the Right Choice for Your Business?
Wondering if MailerLite is the perfect match for your business? Well, let’s spill the beans in the simplest words ever!
If you’re a small business owner, a solo superhero, or a freelancer rocking your own show, guess what? MailerLite is waving at you! It won’t break your piggy bank, and you get cool features like making fancy landing pages, automating stuff, and talking to specific groups of people – sounds like magic, right?
Are you just starting your email marketing journey? MailerLite is like the friendly guide you need! You can try it for free with up to 1000 email subscribers on your list. And if you’re into creating newsletters or capturing leads with a website, oh boy, you’re in for a treat!
But wait, there’s a little twist. If you’re dreaming of super complex automations or need fancy templates without flexing your creative muscles, MailerLite might not be the superhero for you. It’s more like the cool friend who’s great for certain things.
So, what’s the verdict? If you want an affordable, user-friendly sidekick for your email marketing adventures, give MailerLite a high-five! It’s like having a magical wand that makes marketing fun and easy. Give it a whirl – your business might just thank you with a big, friendly hug!
MailerLite Pros and Cons
- User-Friendly Interface: MailerLite's clean and simple interface makes it a breeze to use. No headaches or confusion – just smooth sailing for everyone!
- Excellent Deliverability: MailerLite nails it with top-notch deliverability, ensuring your messages reach your subscribers' inboxes. No more disappearing acts for your emails!
- Free Plan: MailerLite offers a free plan with cool stuff like automation workflows, a landing page builder, and even a survey maker. It's like getting a bunch of goodies without spending a dime!
- Rigorous Approval Process: MailerLite is serious about keeping deliverability rates sky-high. However, if you're a speedster and want to kick off things pronto, the approval process might feel like a bit of a marathon.
- Missing Some Pro Features: MailerLite may lack things like detailed email reporting, high-tech automation, and spam/design testing are VIP features reserved for other platforms.
- No Templates on the Free Plan: If you're on the free ride, you won't find newsletter or landing page templates. To get the fancy designs, you'll need to hop onto a paid plan.
MailerLite Tiered Plans and Pricing
| Number of Contacts | Free | Growing Business | Advanced |
|---|---|---|---|
| 1,000 | $0 | $15/month | $30/month |
| 2,500 | NA | $25/month | $40/month |
| 5,000 | NA | $39/month | $50/month |
| 8,000 | NA | $59/month | $80/month |
| 10,000 | NA | $73/month | $110/month |
| 30,000 | NA | $189/month | $230/month |
| 50,000 | NA | $289/month | $340/month |
| 100,000 | NA | NA | $440/month |
| 300,000 | NA | NA | $1,200/month |
| 500,000 | NA | NA | $1,900/month |
MailerLite Core Feature Ratings
Friendly User-interface
Using MailerLite is a breeze. The tool’s navigation is incredibly intuitive, and most sections operate swiftly. Its structure is logical, and the interface is clean. I would confidently label it as one of the most user-friendly email marketing services we’ve encountered.
Choice and Flexibility of Template Designs
A diverse collection of contemporary templates is available for selection, and all of them can be effortlessly personalized. It’s important to mention that templates are not part of the free plan. However, even in the free plan, you get access to a wide array of interactive content blocks, such as discount vouchers, carousels, and videos.
Email Editor
The drag-and-drop email editor operates seamlessly. It comes with numerous content blocks, facilitating the easy addition of text blocks, columns, and interactive elements like surveys and image carousels. Tracking changes is also possible, making it effortless to undo any mistakes. Additionally, there’s a user-friendly custom HTML editor, exclusively available in the Advanced plan. Another perk of the Advanced plan is an AI writing assistant powered by GPT, assisting in crafting newsletter copy.
Email Type
Classic, A/B testing, autoresponders, surveys, recurring newsletters, and date-based (both specific and one-off, for tasks like membership reminders).
Email Marketing Automation
MailerLite provides marketing automation, enabling the creation of workflows triggered by campaign actions like opens and clicked links, or conditions based on custom fields and segments. Additionally, users can conduct A/B split tests on different subject lines and campaign emails. Although page visits tracking is not available, automation features are accessible to all users, including those on the free plan. The automation editor is user-friendly and easy to navigate.
Email Personalization
Basic personalization is achievable, but the platform lacks if/then/else logic. However, users do have the capability to incorporate ‘dynamic content’ blocks that will be visible only to specific groups or segments.
Email List Management
Your contacts are structured into ‘groups’, commonly known as ‘lists’ in other newsletter tools. You have the flexibility to segment your subscribers using various variables. The automation features allow you to configure actions like “when a subscriber joins one group, remove them from another group.” Interestingly, it’s not an issue for the same user to be part of multiple lists, and it won’t impact your subscriber limit.
Regrettably, MailerLite lacks a dedicated tagging feature, even though it occasionally refers to groups as ‘tags.’
Registration Forms/ Opt-in & Opt-out Process
Creating and utilizing forms in MailerLite is extremely straightforward, offering various types such as pop-up, embed, unsubscribe forms, and subscribe buttons. The form templates are well-crafted and effortlessly customizable. An exciting feature is the ability to conduct A/B tests, allowing you to compare different versions of your registration form. However, it’s essential to note that form fields are restricted to text, number, and date fields.
Deliverability
MailerLite provides robust deliverability rates, consistently securing the top position in several recent tests, including the three most recent ones. The introduction of their new domain alignment feature is expected to enhance users’ deliverability even further.
Report and Analysis
MailerLite offers basic reporting features, though it lacks a dedicated section. Instead, you access it within campaigns or subscribers, where you can find useful individual statistics for each list. While it supports ecommerce tracking, this is limited to WooCommerce and Shopify, and it lacks social tracking. However, it does include click-mapping and geolocation statistics, and users can add Google Analytics tags for more detailed insights.
Language
The latest version of MailerLite, introduced since March 2022, is currently only accessible in English. However, users of the Classic version will still have the option to use it in four other languages.
Spam and Design Testing
You have the option to preview your design for both desktop and mobile views. However, there is no feature for previewing how it will appear on different email clients, and the platform does not provide spam testing. To learn more about avoiding spam filters, you can find helpful information here.
Storage Avaliability for Data and Images
There’s no restriction on the size or quantity of images you can store in MailerLite. You can access your files in the ‘File Manager’ section. However, it’s important to note that while you can upload images, other file types such as PDFs cannot be uploaded to MailerLite.
Bounce Rate
Once subscribers experience five soft bounces or encounter a single hard bounce, MailerLite automatically transfers them to a bounce folder, where you can efficiently manage their status.
Blocklist
You have the option to prevent specific segments or groups from receiving emails from you in MailerLite.
Authentication
In MailerLite, SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are robust email authentication protocols. These features enhance email deliverability, ensuring secure and authentic communication, contributing to a trustworthy email marketing experience for users.
Own Domain
users can integrate a custom domain in MailerLite. The ‘domain alignment’ feature ensures that links in campaigns and confirmation emails carry the user’s domain, enhancing brand identity and, consequently, improving deliverability.
Integrations
MailerLite offers abundant integration options, including Shopify and WordPress, and provides access to the developer API for seamless integration with other applications. Additionally, MailerLite supports Zapier, enhancing connectivity with a wide array of services.
Account Access Levels
Users have precise control over team member access in MailerLite, allowing customization of permissions. Additionally, the platform ensures added security with the option of two-factor authentication (2FA) through the Google Authenticator App.
Landing Page Builder
MailerLite stands out with an impressive selection of 200+ templates for various purposes. Whether hosted by MailerLite or on your own domain, you can design landing pages or even create a complete website using their website builder. The design process mirrors newsletter creation, ensuring a logical and user-friendly experience. Moreover, MailerLite includes an unsubscribe page builder with survey capabilities, providing insights into user reasons for unsubscribing.
Customer Support
OVERALL RATINGS
MailerLite excels with user-friendly features, robust automation, and extensive template choices, earning a stellar rating for efficient and effective email marketing.
My Verdict on MailerLite: Do I Recommend It?
MailerLite is a good tool for small business owners with a tight budget who want to explore advanced features in email marketing. It offers automation, list management, landing pages, and even e-commerce product selling. The user experience is excellent, and customer support is top-notch.
However, there are some drawbacks. The automation capabilities are a bit limited, and there’s no spam/design testing available. While the ‘Forever Free’ plan used to be great, it’s now a bit restricted in features, especially for templates and the HTML editor. But, if you have fewer than 1,000 subscribers, it can still work well.
One cool thing is the mobile app, available on iOS, letting you create and schedule newsletters on the go. Just remember, MailerLite is a bit strict in their approval process, so make sure your practices are above board.
In conclusion, MailerLite’s drag-and-drop editor and beautiful designs make it a great choice for newsletter creation, especially if you’re on a budget. So, if that’s what you need, give MailerLite a try for free with up to 1,000 recipients.
MailerLite Alternatives
MailerLite Frequently Asked Questions (FAQs)
Where does MailerLite host my data? Does it comply with the GDPR?
MailerLite hosts your data securely, but the specific location isn’t mentioned. However, it’s important to note that MailerLite is GDPR-compliant, ensuring your data is handled with the utmost care and in accordance with data protection regulations.
What is the difference between Mailchimp and MailerLite?
One significant difference between Mailchimp and MailerLite is customer support. Mailchimp provides limited support to free users for only 30 days, whereas MailerLite offers 24/7 customer support for all users. Additionally, Mailchimp tends to be more expensive than MailerLite. These distinctions make MailerLite a preferable choice for those seeking reliable support and cost-effective email marketing solutions.
Is MailerLite any good?
Yes, MailerLite is a good choice, especially for small businesses with a limited budget. It offers advanced email marketing features like automation, list management, and landing pages. While it may have some limitations, such as in automation capabilities, its user-friendly interface, excellent customer support, and cost-effectiveness make it a solid option.
