OVERALL RATINGS
Best use cases?
- Marketing Agencies
- Human Resources
- Ecommerce stores
- Remote Work
- Sales Teams
Price
Starting at $39 per month for 2,500 subscribers.
Our Verdict
Drip’s enjoyable usability, diverse templates, and trial offer make it a versatile and engaging choice for ecommerce email marketing.
Drip Overview
Drip is the ultimate e-commerce tool for marketers seeking success. It intuitively connects with users’ preferred platforms, promising magical results from the start. While Drip boasts captivating features like popups and flash sales to engage customers, it’s not without its limitations.
Despite missing some features, Drip shines as a versatile email marketing tool for website enchantment, offering enticing forms and immediate shopping incentives. It strikes a balance between robust email marketing and CRM services. Suitable for small to midsize businesses, Drip empowers users with scalable tools for automation, reporting, and CRM.
Though mastering Drip may take a while, its potency ensures satisfaction for ambitious business owners on their e-commerce journey. Venture into the realm of Drip and unlock the magic of e-commerce success today!
In this email marketing review, we’ll explore the standout features of Drip that make it a compelling choice for enhancing your email marketing and customer engagement strategies. By highlighting its unique capabilities, you’ll gain valuable insights to confidently select Drip as your preferred platform for boosting sales and fostering stronger connections with your audience.
Drip Feature Images
Is Drip the Right Choice for Your Business?
Considering Drip for your business? Let’s take a friendly stroll through its offerings!
While Drip doesn’t offer a free plan, you can dip your toes in with a 14-day trial. Though the starting price might raise an eyebrow, it’s still within reach for small businesses and entrepreneurs.
With Drip, pricing scales based on the number of customer records, making it a flexible choice as your business grows. But beyond 190,000 contacts, things get a bit hazy, so it’s best to have a chat with their team.
What makes Drip stand out? Well, it’s like a tailor-made suit for e-commerce. With integrations galore and an extended trial period when you connect your store, you’ll have plenty of time to see if it’s the right fit.
Drip’s customizable templates and intuitive editor make crafting eye-catching campaigns a breeze. And let’s not forget about its knack for detailed targeting and automation, perfect for sending personalized messages that hit the mark.
So, while Drip might not be the cheapest kid on the block, its specialized focus and robust features make it a charming companion for businesses looking to sprinkle a little magic into their email marketing game.
Drip Pros and Cons
- Ease of use: Drip stands out in the realm of e-commerce marketing tools for its user-friendly interface, making it easy for marketers to navigate and utilize.
- Robust automation support: Drip offers a wide array of workflow and automation templates suitable for both novices and experienced users.
- Go-as-you-grow pricing: Drip's pricing structure allows for gradual increases as your contact list expands, with a manageable $10 monthly increase for every 500 records added up to 7,000 contacts, before larger increments kick in.
- Simplified list management: Drip streamlines list management tasks, such as pruning and segmentation, saving marketers time and enabling them to focus on more critical profitability matters.
- Limited support: Drip offers fewer support options compared to its competitors, primarily relying on email communication or its knowledge base within the Drip platform, potentially leaving users feeling unsupported or lacking in assistance channels.
- Unpredictable prices above 7000 subscribers: Beyond the 7,000-record threshold, Drip's pricing model becomes less predictable with incremental price jumps, making it more complicated for users to anticipate costs and plan accordingly.
- Simple email templates: While suitable for beginners, Drip's email templates may be perceived as lacking in sophistication and design richness by users seeking a more advanced and visually appealing experience for their customers.
Drip Tiered Plans and Pricing
Drip offers pricing and plans tailored to ecommerce businesses, featuring a user-friendly and adaptable model. While there’s no free option, a generous 14-day trial grants full access, enabling users to evaluate suitability risk-free.
The starting plan, priced at $39 per month for 2,500 subscribers, includes vital features like unlimited emails and onsite popups. As contacts increase, pricing rises gradually up to 7,000, then adjusts based on growth.
Mid-range plans scale to accommodate up to 25,000 subscribers, with custom options available for larger lists, providing dedicated support. While refunds are limited, cancellation is hassle-free through the dashboard.
Overall, Drip’s pricing structure caters to ecommerce growth, offering cost-effectiveness and versatility with comprehensive features and support.
Drip Core Feature Ratings
Email Templates, Campaigns, and Personalization
Drip’s email campaign options are versatile, allowing for single blasts, series, or automated workflows. While templates are limited, the editor compensates with robust customization, including mobile-friendly layouts and variable personalization. Users can also create reusable content snippets for efficiency. A/B testing is available for both subject lines and content, providing valuable insights into subscriber engagement. Drip’s emphasis on personalization and testing ensures effective communication with subscribers, despite a smaller template selection compared to competitors.
Mailing Lists and Segmentation
Drip offers comprehensive email list management and segmentation features to streamline subscriber organization. Drip’s contact management system is robust and user-friendly, facilitating efficient organization and segmentation of subscribers.
Users can add contacts individually, import from CSV files or Mailchimp accounts, but the lack of support for Excel files may pose a limitation. Mapping CSV columns to specific fields and adding tags during import enhances customization and automation options.
Subscribers’ profiles can include various details, such as consent status and custom fields. Segmentation tools enable dynamic list creation based on specific criteria, facilitating targeted email campaigns. Effective management extends to identifying inactive subscribers and implementing bulk actions for unsubscribing or deleting contacts. While labeled differently, Drip’s provision for suppression lists ensures compliance and effective contact management.
Landing Pages
Drip lacks a landing page feature, which is a notable absence compared to other email marketing services. Landing pages play a crucial role in advertising newsletters effectively, providing users with easy ways to promote their content. Unfortunately, Drip does not offer this functionality. If you require a solution with landing page capabilities, ActiveCampaign is recommended for its inclusion of this feature. ActiveCampaign tops the list of the best email marketing services in 2024, making it a suitable alternative for users seeking comprehensive marketing tools.
Automations
Drip offers a robust automation system called “Workflows,” simplifying email marketing processes with pre-programmed campaigns. For instance, a workflow can automatically send a welcome email upon a user’s signup for an email course, followed by subsequent weekly emails. Similarly, it can send reminders to users who abandoned their online shopping carts or promote relevant product deals based on past purchases.
Drip’s automation system is particularly beneficial for e-commerce, allowing users to manage and segment subscribers based on their interactions with the online store. While this feature aligns with other e-commerce platforms, Drip stands out with nearly 30 automation templates, covering various scenarios such as unsubscribing invalid email addresses and sending welcome emails for first-time purchases.
Integrations
Drip offers valuable supplementary features, notably the form builder for creating newsletter sign-up forms to integrate into websites. However, its standout feature is the robust third-party integration system. While Drip excels in integrating with e-commerce platforms like Shopify, Magento, BigCommerce, and WooCommerce, it extends compatibility to over 100 services. These include non-e-commerce options such as Facebook, PayPal, Gravity Forms, and more. Additionally, users can leverage Zapier to connect with numerous other services, expanding Drip’s versatility and compatibility across various platforms and tools.
Email Deliverability
Drip employs Domain-based Message Authentication, Reporting and Conformance (DMARC) technology to enhance email deliverability by verifying domain authenticity. While proactive in spam complaint management, it failed a test detecting suspicious email addresses. Despite permitting affiliate marketing, Drip subjects such accounts to heightened scrutiny.
Dedicated IP addresses are available for high-volume senders exceeding 12,500,000 emails monthly; otherwise, users utilize shared IPs with respectable sending reputations. While these measures improve deliverability, users must adhere to best practices for optimal results.
Analytics and Reporting
Drip provides extensive analytics to track customer interactions with emails, emphasizing integration with online stores to monitor purchase behavior. Users receive an overview of revenue generated from store sales, email open rates, link clicks, and hourly engagement trends.
Additionally, Drip tracks website analytics and automation workflows, including tag additions, prospect tagging, and checkout activity. Detailed campaign performance metrics are available, offering insights into email effectiveness. Compared to competitors like AWeber and Benchmark, Drip’s analytics are notably comprehensive, with advanced store-based metrics setting it apart in the email marketing landscape.
Customer Support
Drip provides customer support via email and live chat from 9 AM to 5 PM Central Time, Monday through Friday. Live chat support is accessible for users with at least 5,000 contacts, while email support is available for all. Although competitors often offer live chat and phone support from the start, Drip prioritizes email assistance.
During testing, inquiries were promptly addressed, with the support team displaying helpfulness and professionalism. Responses were informative, offering valuable resources and assistance in troubleshooting. Despite longer response times for queries sent outside of business hours, the overall support experience was satisfactory. Drip’s commitment to assisting all customers, regardless of budget, is evident in their courteous and thorough support interactions.
OVERALL RATINGS
Drip showcases strengths in feature development and analytics, supported by proficient customer service. Yet, it lacks in template diversity and additional features.
My Verdict on Drip: Do I Recommend It?
Drip presents a unique blend of strengths and shortcomings. Its robust features, particularly in analytics and sales management, make it a standout choice for e-commerce businesses. Despite limitations in template variety and pricing scalability, Drip excels in empowering users to craft engaging email campaigns and automate workflows effectively. The support team’s competence adds to its appeal.
While Drip may not be the perfect fit for every business, its free trial offers ample opportunity to explore its capabilities and gauge its suitability. For those committed to e-commerce and willing to overlook template constraints, Drip emerges as a compelling option to elevate email marketing endeavors.
In conclusion, Drip’s innovation and functionality promise an enjoyable and fruitful experience for both users and customers alike. Checkout their 14 days try now!
Drip Alternatives
Drip Frequently Asked Questions (FAQs)
Is Drip suitable for businesses with limited design capabilities?
While Drip may have limitations in template variety compared to some competitors, its intuitive email editor compensates for this shortfall. Users can easily create visually appealing emails using customizable templates and a range of design elements. Furthermore, Drip’s focus on automation and analytics means businesses can prioritize content and strategy over intricate design, making it accessible and effective for those with limited design expertise.
What sets Drip apart from other email marketing tools?
Drip distinguishes itself with its robust automation capabilities tailored specifically for e-commerce businesses. Its comprehensive features, including sales management tools and advanced analytics, empower users to create personalized and effective email campaigns. Additionally, Drip’s integration with various e-commerce platforms enhances its functionality, providing unique opportunities for lead generation and customer engagement.
How does Drip address customer support needs?
Drip offers customer support via email and live chat during business hours, prioritizing responsiveness and helpfulness. Although live chat is available only for users with a certain number of contacts, all users can access email support. The support team demonstrates professionalism and competence in addressing queries and providing assistance. Additionally, Drip’s comprehensive knowledge base and resources offer further support for users seeking guidance on platform features and functionality.
