Constant Contact is a leading email marketing platform that offers robust features to help businesses optimize their marketing efforts. With powerful reporting and analytics tools, easy segmentation and personalization options, and a focus on customer support, Constant Contact is a trusted choice for businesses looking to drive engagement and achieve success in their online marketing campaigns.
With Constant Contact, businesses can create effective email campaigns, gain valuable insights through reporting and analytics, and easily manage their contact lists for targeted and personalized communication.
While the platform’s design options for templates and landing pages may have some limitations, its user-friendly interface and strong customer support make it a popular choice for businesses of all sizes.
What is Constant Contact?
Constant Contact is an email marketing and online marketing platform that provides a range of robust features to help businesses create effective campaigns and engage with their audience across multiple channels.
Its email campaign creation and automation features are particularly strong, enabling businesses to quickly and easily create professional-looking emails that drive action. Additionally, Constant Contact’s automation tools help to streamline marketing efforts by setting up triggered emails and drip campaigns that help nurture leads and drive conversions.
Who is Constant Contact for?
Constant Contact is ideal for small to medium-sized businesses that are looking for an all-in-one email marketing solution. It’s especially useful for businesses that want to automate their email marketing campaigns and track their results.
Constant Contact Pros and Cons
Constant Contact offers a user-friendly interface, a robust set of features, professional templates, integration options, and reliable email deliverability. However, the pricing plans may be expensive for some businesses.
Pros
Cons
- Constant Contact's user-friendly interface makes it easy for businesses of all skill levels to create and manage email campaigns.
- Constant Contact offers a range of powerful features, including automation tools, customizable templates, and detailed reporting and analytics.
- With a 97% deliverability rate, Constant Contact ensures that emails reach their intended recipients and don't end up in spam folders.
- Constant Contact offers a variety of customer support options, including phone, chat, and email support, as well as an extensive knowledge base.
- Constant Contact offers flexible pricing plans that are affordable for businesses of all sizes, including a free plan for users with up to 500 contacts.
- While Constant Contact offers a variety of customizable templates, some users may find the design options to be limited compared to other email marketing platforms.
- Constant Contact's landing page functionality is somewhat limited compared to other platforms, which may not meet the needs of businesses looking to create more complex landing pages.
- Constant Contact does not currently offer A/B testing for its automation features, which can make it difficult for businesses to optimize their campaigns and improve conversion rates.
- While Constant Contact does offer a variety of integrations with other tools and platforms, some users may find the integration options to be limited compared to other email marketing platforms.
Constant Contact Feature Ratings
Constant Contact offers a robust set of features that can help businesses create effective email campaigns and engage with their audience across multiple channels.
Its email campaign creation and automation features are particularly strong, while its reporting and analytics tools provide valuable insights into campaign performance.
However, some users may find the available templates and landing pages to be somewhat limited in terms of design options. Overall, Constant Contact’s features receive high ratings and can be an excellent choice for businesses looking to optimize their online marketing efforts.
General Ratings
Email Campaigns
Constant Contact’s Email Campaigns feature allows users to create and send professional-looking emails to their subscribers.
Here are some of the critical aspects of this feature:
Drag-and-Drop Editor: Constant Contact’s drag-and-drop editor allows users to create custom email templates without any coding knowledge easily.
Personalization: The platform allows users to personalize their emails with merge tags, which automatically insert the subscriber’s name or other information into the email.
Some of the key features of personalization in Constant Contact include:
Dynamic Content: Constant Contact allows users to create dynamic content blocks that can be customized based on the recipient’s interests or behavior. This allows businesses to tailor their emails to the recipient’s preferences, increasing the likelihood that they will engage with the email.
Contact Details: Users can easily insert contact details, such as the recipient’s name, location, or job title, into the email to make it more personal.
Segmentation: Constant Contact’s segmentation tools allow businesses to divide their email list into specific groups based on criteria such as location, purchase history, or engagement level. This allows businesses to send targeted emails to specific groups, increasing the relevance and effectiveness of their campaigns.
Behavioral Triggers: Constant Contact also offers behavioral trigger features, such as automated welcome emails or abandoned cart emails. These emails are triggered based on the recipient’s behavior, making them more timely and relevant.
A/B Testing: Constant Contact offers A/B testing capabilities, allowing users to test different subject lines, content, and send times to see which options perform best.
Scheduling: Users can schedule emails to be sent at a specific date and time, making it easier to plan and automate campaigns.
Segmentation: Constant Contact allows users to segment their email list based on specific criteria such as location, behavior, or engagement, making it easier to send targeted messages to the right audience.
Opt-in Forms: Users can create customizable opt-in forms to add to their website or social media pages, making it easier to grow their email list.
Integration: Constant Contact integrates with a variety of other platforms, such as Shopify, WordPress, and Salesforce, allowing users to streamline their marketing efforts across multiple channels.
Templates
Constant Contact offers a wide variety of templates that businesses can use to create professional-looking emails quickly and easily. These templates are fully customizable, allowing users to add their own branding, images, and text to create a unique email that fits their brand. 
Some of the key features of Constant Contact’s templates include:
- Wide Variety: The platform offers over 100 mobile-responsive templates that are organized by industry, occasion, and type. This allows businesses to quickly find a template that fits their needs and customize it to their liking.
- Mobile-Responsive Design: All of Constant Contact’s templates are optimized for mobile devices, ensuring that emails look great on any screen size.
- Easy Customization: Users can easily customize templates by adding their own images, text, and branding. This allows businesses to create emails that match their brand and messaging.
Landing Pages
Landing Pages is a feature in Constant Contact that allows businesses to create custom landing pages for their email marketing campaigns. Landing pages are standalone web pages designed specifically for a marketing campaign with the goal of converting visitors into customers.
With Constant Contact’s Landing Pages feature, businesses can create landing pages quickly and easily, without any coding knowledge. The platform offers a range of customizable templates, which can be modified to fit a business’s branding and campaign goals.
Some of the key features of Constant Contact’s Landing Pages include:
Drag-and-Drop Editor: Constant Contact’s drag-and-drop editor allows businesses to easily create custom landing pages without any coding knowledge.
Customizable Templates: The platform offers a range of customizable templates that can be modified to fit a business’s branding and campaign goals.
Lead Capture Forms: Businesses can add lead capture forms to their landing pages to collect visitor information, such as email addresses or phone numbers.
A/B Testing: Constant Contact’s A/B testing feature allows businesses to test different versions of their landing pages to determine which is more effective at converting visitors.
Mobile Optimization: All landing pages created in Constant Contact are mobile-optimized, ensuring that they are easily viewable on any device.
Automation
Automation is a powerful feature in Constant Contact that helps businesses save time and improve the efficiency of their email marketing campaigns. The platform offers a variety of automation options, including welcome emails, abandoned cart emails, and birthday emails, among others.
With Constant Contact’s Automation feature, businesses can set up automated email campaigns that are triggered by specific events or actions, such as when a subscriber signs up for a newsletter or abandons their cart on an e-commerce site. This helps businesses stay engaged with their subscribers and customers without requiring constant manual effort.
Some of the key features of Constant Contact’s Automation include:
Pre-built Automations: The platform offers a variety of pre-built automation workflows that businesses can use or customize to fit their needs.
Triggered Emails: Businesses can set up triggered emails that are automatically sent when a subscriber takes a specific action or event occurs.
Personalization: Constant Contact’s Automation feature allows businesses to personalize their automated emails with subscriber information, such as their name or purchase history.
Segmenting: Businesses can segment their email list based on subscriber behavior, demographics, and other criteria to ensure that their automated emails are targeted and effective.
Reporting: Constant Contact’s reporting and analytics tools provide valuable insights into the performance of automated email campaigns, helping businesses optimize their campaigns over time.
Analytics and Reporting
Constant Contact’s Analytics and Reporting feature provides businesses with valuable insights into the performance of their email marketing campaigns.
The platform offers a range of reporting and analytics tools that businesses can use to measure the success of their campaigns and make data-driven decisions to improve their email marketing strategy.
Some of the key features of Constant Contact’s Analytics and Reporting include:
Open and Click-Through Rates: Businesses can track the open and click-through rates of their email campaigns to measure engagement and identify areas for improvement.
List Growth: The platform allows businesses to track the growth of their email list over time and see how different campaigns and strategies are impacting list growth.
Unsubscribe Rates: Constant Contact’s reporting tools also allow businesses to track unsubscribe rates, helping them identify any issues that may be causing subscribers to opt-out of their emails.
Device and Location Reports: The platform provides businesses with information about the devices and locations subscribers are using to open their emails, which can help businesses optimize their campaigns for specific audiences.
A/B Testing: Constant Contact’s A/B testing feature allows businesses to test different email designs, subject lines, and content to see which performs best with their audience.
Integration
Constant Contact offers a range of integrations with popular tools and platforms to help businesses streamline their marketing and communication efforts. Some of the key integrations available include:
E-commerce integrations: Constant Contact integrates with popular e-commerce platforms such as Shopify and WooCommerce, enabling businesses to connect their online stores with their email marketing efforts. This integration allows businesses to automate their email campaigns and send targeted product recommendations and promotions to their customers.
Social media integrations: Constant Contact offers integrations with popular social media platforms like Facebook, Instagram, and Twitter, enabling businesses to promote their social media content and grow their audience through email marketing.
CRM integrations: Constant Contact integrates with popular CRM platforms like Salesforce and Zoho, enabling businesses to sync their contact lists and customer data with their email marketing efforts. This integration allows businesses to segment their audience and send targeted email campaigns based on their customers’ behavior and preferences.
Event integrations: Constant Contact integrates with event management platforms like Eventbrite and Eventful, enabling businesses to promote their events and manage attendee lists through email marketing.
Survey integrations: Constant Contact integrates with survey platforms like SurveyMonkey and Google Forms, enabling businesses to gather feedback and insights from their audience through email campaigns.
Plans and Pricing
Constant Contact offers three main pricing plans: Lite, Standard, and Premium. Additionally, it offers an SMS Add-On and CRM by SharpSpring. Here are the details of each plan:
Constant Contact Lite
This plan is priced at $12 per month and allows businesses to send unlimited emails and access basic email marketing features such as email templates, list segmentation, and tracking tools. It also includes social media integration and e-commerce integration for one online store.
Constant Contact Standard
This plan is priced at $35 per month and includes all the features of the Lite plan, as well as additional features such as automated email campaigns, event marketing tools, and coupons and offers. It also includes social media and e-commerce integrations for up to three online stores.
Constant Contact Premium
This plan is priced at $80 per month and includes all the features of the Standard plan, as well as additional features such as advanced automation, customizable pop-up forms, and surveys and polls. It also includes social media and e-commerce integrations for up to ten online stores.
Constant Contact SMS Add-On
This add-on allows businesses to send SMS messages to their subscribers and is priced at $10 per month for 500 messages. With the SMS add-on, businesses can communicate with their subscribers in a more immediate and personal way, providing timely updates and offers. The feature also includes opt-in and opt-out management to ensure compliance with legal requirements.
Constant Contact CRM by SharpSpring
This is an additional CRM tool that businesses can use to manage their customer data and is priced at $45 per month. The Constant Contact CRM by SharpSpring allows businesses to manage their customer data and interactions all in one place. This feature is priced at $45 per month and includes features such as lead capture forms, lead scoring, and lead nurturing.
Billing Options, Discounts, and Fees
Constant Contact offers several billing options for its users. Users can choose to be billed on a monthly basis or save by choosing a prepayment plan for six or twelve months. Prepayment plans offer savings of up to 15% on the monthly subscription price.
Additionally, Constant Contact offers a discount for non-profit organizations. Non-profit organizations can receive a 20% discount on their subscription price. To qualify for the discount, organizations must provide documentation of their non-profit status.
There are no setup fees or cancellation fees associated with Constant Contact. However, if a user cancels their account before the end of their billing cycle, they will not receive a refund for the remaining time.
It’s important to note that additional fees may apply if a user exceeds their monthly email send limit or if they choose to purchase add-ons such as the SMS Add-On or CRM by SharpSpring.
Customer Support
Constant Contact offers several options for customer support, including live chat, phone support, and email support. These channels are available for all pricing plans and are staffed by knowledgeable and friendly support agents who can assist users with any issues or questions they may have.
Constant Contact Support
- Live Chat: Live chat support is available from Monday to Friday, from 7:00 am to 11:00 pm ET, and on Saturdays from 10:00 am to 8:00 pm ET. This option provides quick and convenient support for users who prefer to communicate through chat.
- Phone: Phone support is available from Monday to Friday, from 8:00 am to 10:00 pm ET, and on Saturdays from 10:00 am to 8:00 pm ET. This option is ideal for users who prefer to speak directly with a support agent to resolve any issues.
- Email: Email support is available 24/7 and is a good option for users who prefer to submit a ticket or have a less urgent issue that can wait for a response.
- Ticket: Yes
- Training: Constant Contact has a comprehensive knowledge base that provides articles, guides, and step-by-step instructions on various topics, such as creating email campaigns, managing contacts, and analyzing campaign results. Users can search for specific topics or browse through different categories to find the information they need.
Final Thoughts
In summary, Constant Contact is a robust email marketing platform that offers a wide range of features to help businesses create effective email campaigns and engage with their audience. Its drag-and-drop editor, automation features, and reporting tools are particularly strong, while its customer support options provide users with reliable assistance when needed.
While Constant Contact’s pricing plans can be a bit expensive for some businesses, the platform’s features and performance make it a worthwhile investment for those looking for a comprehensive email marketing solution.
Whether you’re a small business owner or a seasoned marketer, Constant Contact offers the tools and resources you need to enhance your email marketing strategy and drive better results. Join the millions of businesses worldwide that have trusted Constant Contact to grow and succeed online.
