Email marketing remains one of the most effective ways to engage with potential customers and retain existing ones. However, choosing the right email marketing platform can be daunting, given the sheer number of options available in the market.
In this post, we’ll take a closer look at Campaigner, one of the top email marketing platforms with SMS features. With more than two decades of experience in powering the email marketing campaigns of over 120,000 businesses, including Fortune 500 companies, Campaigner has earned a reputation for being a reliable and effective tool for businesses of all sizes.
We’ll explore Campaigner’s features, pricing, and customer support, to help you determine if it’s the right choice for your business.
What is Campaigner?
Campaigner is a powerful email marketing platform that offers advanced features such as content personalization, sender reputation protection, and SMS marketing. With a wide range of content editors and a sophisticated workflow builder, Campaigner is designed to help businesses engage with leads throughout their journey and drive conversions.
Campaigner’s Pros and Cons
Like any software, Campaigner has its pros and cons. Here are some of the most noteworthy:
Pros
Cons
- Campaigner offers a wide range of features, including content editors, advanced workflow builders, and SMS messaging.
- Campaigner places a strong emphasis on content personalization and sender reputation protection, helping you build relationships with your customers.
- Campaigner has been around since 1999 and has powered the email marketing campaigns of more than 120,000 businesses, including Fortune 500 companies.
- Campaigner's reporting features provide a wealth of data that can help you make informed decisions about your email campaigns.
- This feature enables you to create automated campaigns that pull content from your website or blog, making it easy to keep your subscribers engaged.
- Some users have found Campaigner's pricing to be a bit on the high side, particularly for smaller businesses.
- Some users have found the Campaigner interface to be a bit clunky and difficult to navigate.
- Although Campaigner does offer phone, chat, and email support, some users have reported slow response times or difficulty getting their issues resolved.
Campaigner’s Feature Ratings
Campaigner offers a robust set of features that can help businesses improve their email marketing campaigns. The platform’s most notable features include email reporting, autoresponders, email workflows, A/B split testing, SMTP relay, segmentation, Campaigner Restful API, contact lists, email templates, advanced reporting, and dynamic RSS campaigns.
General Ratings
Email Reporting
Email Reporting Campaigner’s email reporting feature provides comprehensive insights into the performance of email campaigns, allowing users to track key metrics such as opens, clicks, bounces, and more. This data helps users optimize their campaigns for better results and engagement with their subscribers.
One of the advantages of Campaigner’s email reporting feature is its user-friendly interface that makes it easy to understand and interpret the data. The platform also offers real-time reporting, allowing users to monitor the progress of their campaigns as they happen.
In addition, Campaigner offers a mobile app that allows users to view campaign progress and manage their subscribers on the go, making it convenient for busy marketers who are always on the move. However, some users have reported occasional issues with the accuracy of the reporting data, which can be a disadvantage for those who rely heavily on data-driven decision-making.
Autoresponders
With Campaigner’s autoresponder, users can set up a series of emails to be sent out automatically, at predetermined intervals, to nurture leads and engage with customers. This feature can save time and effort, as it enables users to set up the email series in advance and automate the entire process. Additionally, Campaigner’s autoresponder feature provides personalized and targeted communication, which can lead to increased engagement and conversion rates.
Email Workflows
With Campaigner’s email workflow feature, users can create complex, multi-step email campaigns that can be triggered by a variety of actions or events, including website visits, email opens, clicks, and more. This feature allows users to create targeted campaigns that are tailored to each subscriber’s unique needs and interests, increasing the chances of conversion and engagement. Users can also set up A/B tests within their workflows to optimize campaign performance and track the results in real-time through Campaigner’s reporting feature.
A/B Split Testing
A/B split testing is an important feature for email marketing campaigns, as it allows users to test different aspects of their campaigns, such as subject lines, call-to-actions, and content.
Campaigner’s A/B split testing feature provides users with the ability to create two variations of an email campaign and send them to a small subset of their email list. Based on the results, the platform will automatically send the winning campaign to the remaining subscribers.
This feature can help businesses determine the most effective email campaign strategy, which can lead to better engagement and higher conversion rates. Additionally, Campaigner’s A/B split testing feature is easy to use, making it accessible to users of all skill levels.
SMTP Relay
To elaborate on the SMTP relay feature, Campaigner provides users with the option to use their own SMTP server to send emails. This feature allows users to take advantage of their own server’s reputation and deliverability rates, rather than relying solely on Campaigner’s servers. By using SMTP relay, users can increase the likelihood of their emails reaching the recipients’ inbox and reduce the risk of them being marked as spam.
Campaigner provides detailed instructions and support for setting up SMTP relay, making it a user-friendly and efficient option for businesses who want to improve their email deliverability rates. Overall, the SMTP relay feature can be a valuable tool for businesses looking to improve their email marketing strategy and achieve better results.
Segmentation
Segmentation is an important aspect of email marketing, as it allows businesses to send more targeted and relevant content to their subscribers. Campaigner’s segmentation feature is robust and offers various options to create targeted lists. Users can segment their lists based on demographics such as age, location, and gender, as well as subscriber behavior, such as clicks and opens.
With this feature, users can create highly targeted campaigns that are more likely to resonate with their audience, leading to better engagement and conversions. Additionally, Campaigner’s segmentation feature can help businesses stay compliant with email marketing regulations by allowing them to send targeted content to subscribers who have opted in to receive it. Overall, Campaigner’s segmentation feature is a valuable tool for businesses looking to improve the effectiveness of their email marketing campaigns.
Campaigner Restful API
Campaigner provides a RESTful API that allows users to integrate the platform with other applications and services. This can help businesses automate their email marketing processes and streamline their workflows. With the API, users can access Campaigner’s features and data, such as subscriber lists, campaign reports, and more, programmatically. This allows for greater flexibility and customization in managing email campaigns.
Contact Lists
With Campaigner’s contact list feature, users can easily manage their email lists by creating, importing, and exporting contacts. The platform also allows users to segment their email lists based on specific criteria, such as demographics or behavior.
Additionally, users can add new subscribers manually or through web forms and landing pages. Overall, Campaigner’s contact list feature provides users with a comprehensive solution for managing and growing their email lists.
Email Templates
Campaigner’s email template feature offers a user-friendly solution to creating professional-looking emails that align with a brand’s style and message. Users can select from a range of pre-designed templates or create their own from scratch using the drag-and-drop editor. Adding images, text, and other elements to an email template is a breeze with Campaigner’s email template feature. Once created, the email templates can be saved for future use, ensuring consistency in branding and messaging. With Campaigner’s email template feature, businesses can elevate their email marketing efforts and achieve their marketing goals with visually appealing and effective email campaigns.
Advanced Reporting
Campaigner offers advanced reporting features that allow businesses to track the performance of their email campaigns. With these features, users can monitor open rates, click-through rates, bounce rates, and other metrics that provide insights into the effectiveness of their email campaigns. The platform also offers real-time tracking of email metrics, making it easy for businesses to adjust their campaigns on the fly.
Dynamic RSS Campaigns
Campaigner’s dynamic RSS campaign feature allows businesses to automate their email campaigns by pulling in content from their RSS feeds. This feature is particularly useful for businesses that publish a lot of content and want to stay top of mind with their subscribers. The feature allows users to customize their email templates and include dynamic content that automatically updates based on the latest content in their RSS feed.
Plans and Pricing Of Campaigner
Campaigner offers three main pricing plans: the Starter Plan, the Essential Plan, and the Advanced Plan. The pricing plans are designed to meet the needs of businesses of all sizes, with the Starter Plan being the most affordable and the Advanced Plan offering the most advanced features.
The Starter Plan
The Starter Plan is designed for businesses that are just starting with email marketing. It includes basic features such as email templates, list management, and reporting. This plan is priced at $19.95 per month.
The Essential Plan
The Essential Plan is designed for businesses that require more advanced email marketing capabilities. It includes features such as A/B split testing, automation workflows, and dynamic content. This plan is priced at $45.95 per month.
The Advanced Plan
The Advanced Plan is designed for businesses that require the most advanced email marketing capabilities. It includes features such as advanced reporting, dynamic RSS campaigns, and API access. This plan is priced at $149.95 per month.
Unadvertised Plans
Campaigner also offers unadvertised plans for businesses that require more customized features or have higher email volume needs. These plans can be discussed with Campaigner’s sales team.
Free Trial and Add-Ons
Campaigner offers a 30-day free trial for new users. Additionally, the platform offers a range of add-ons such as SMS messaging and dedicated IP addresses.
Billing Options, Discounts, and Fees
Campaigner offers both monthly and annual billing options, with annual billing offering a discount of up to 15%. The platform also charges a one-time setup fee of $5.
Campaigner strives to provide clear and competitive pricing options, ensuring that businesses can find a plan that suits their requirements and budget. By offering flexibility, occasional discounts, and transparent fee structures, Campaigner aims to provide value to its customers while meeting their email marketing needs.
Customer Support
Campaigner offers a range of customer support options to assist users with their email marketing needs. Whether you prefer self-service resources, direct phone support, or quick assistance through chat and email, Campaigner has you covered.
- Phone: Campaigner offers phone support to its users, allowing them to speak directly with a support representative. This support option is available 24/7, providing users with access to assistance whenever they need it. The phone support option is especially useful for users who prefer to speak with someone directly to resolve their issues quickly and efficiently.
- Email: Campaigner's chat and email support options provide users with an alternative to phone support. The platform's chat support is available through a live chat feature on its website, allowing users to connect with a support representative in real-time. The email support option is also available 24/7, providing users with a convenient way to get assistance with their issues.
- Ticket: Yes
- Training: Campaigner's offers a comprehensive knowledge base that includes step-by-step tutorials, FAQs, and user guides. This knowledge base is easily accessible and provides users with answers to common questions and issues they may encounter while using the platform. Additionally, Campaigner offers a blog that provides users with tips, tricks, and best practices for email marketing and SMS campaigns.
Final Verdict
In conclusion, Campaigner stands out as a top email marketing platform with its rich feature set and commitment to customer support. Despite the spotty reviews on platforms like G2 and Capterra, the platform offers a wide range of advanced features that cater to businesses of all sizes.
The emphasis on content personalization, sender reputation protection, and automation through features like segmentation and dynamic RSS campaigns make it a powerful tool for larger businesses. Moreover, Campaigner’s affordability, especially through the Starter Plan, makes it accessible to businesses that are new to email marketing.
While it’s important to consider the mixed reviews, it’s also crucial to acknowledge that individual experiences may vary. Campaigner’s extensive track record, serving over 120,000 businesses including Fortune 500 companies, speaks to its credibility and reliability.
Furthermore, the platform’s dedication to customer support, as evidenced by its multiple Stevie Awards, ensures that users can access assistance and guidance when needed.
Overall, despite the mixed reviews, Campaigner’s advanced features, affordability, and commitment to customer support make it a platform worthy of consideration for businesses looking to drive conversion, boost retention, and engage with leads throughout their customer journey.
Try out Campaigner’s 60+ advanced features free for 30 days in a full-featured trial.
