Email marketing usually outperforms all other marketing channels in terms of ROI. It’s also fantastic for community development and engaging with clients on a one-on-one level. However, if you don’t have the proper infrastructure in place to handle your email marketing, you won’t be able to reach out to your subscribers and customers in the way that you need to drive engagement, create those key relationships, generate more leads, and increase sales. That’s why we’ve compiled this list of the best email marketing platforms available right now.
Each of the email marketing platforms on our list has a distinct set of characteristics to investigate in order to identify the best email marketing platform just for you. Before we get started, we’ll answer some questions you might have about email marketing, why it matters, what an email marketing platform is, and what features you should look for.
Why does email marketing matter?
Email marketing is an effective way to reach and engage with a large audience. It allows businesses to target specific groups of customers with personalized messages, and track the success of those campaigns. Additionally, it can also be a cost-effective way to promote products and services, and drive sales. Additionally, Email marketing is also a great way to build brand awareness and loyalty with your customers.
What is an email marketing platform?
An email marketing platform is a software application or web-based service that allows businesses to create, send, and manage email marketing campaigns. These platforms typically offer a wide range of features and tools, such as email design templates, list management, and analytics, that make it easy to create, send and track the success of email marketing campaigns. Some popular email marketing platforms include Mailchimp, Constant Contact, and AWeber, and many others.
What are the best features in email marketing?
Some of the best features in email marketing include:
- Personalization: the ability to address recipients by name and tailor messages to their interests and behavior
- Segmentation: the ability to group subscribers based on certain criteria and send targeted messages to each segment
- Automation: the ability to set up automated email campaigns, such as welcome messages, abandoned cart reminders, and re-engagement campaigns
- A/B testing: the ability to test different subject lines, email designs, and calls-to-action to see which performs best
- Analytics and tracking: the ability to track open and click-through rates, as well as conversion rates, to measure the success of your campaigns.
Top Email Marketing Software & Platforms
To create and execute your email marketing strategy successfully, you’ll need to find the best email marketing software platform for your business. Here’s a look at the best 31 email marketing software platforms and what makes each a good pick.
1. Campaigner
Searching for a multi-channel email marketing tool Campaigner is the way to go. It includes advanced email marketing automation with many powerful features. It allows you to build email workflows, track conversions, nurture prospects, and personalize every part of your emails.
If you simply need assistance with email design, Campaigner provides hundreds of ready-made, responsive templates. Most email marketing platforms provide a good selection of templates, so this isn’t a unique selling point, but where Campaigner stands out is that it includes a sophisticated template management system with restricted access and tagging features to organize your templates, which is especially useful if you’re working as part of a larger team. Another area where it goes above and above is the inclusion of a built-in image editing tool. This allows you to alter your visual assets without switching to another editing program.
Its reporting features are also remarkable. Its comprehensive insights contain standard metrics like open and click rates, but it also adds geolocation reporting, which allows you to drill down into how your email marketing campaigns are doing by location.
Key Features
- Email templates.
- Triggered campaigns.
- A/B testing.
- Sign-up forms.
Benefits of using Campaigner
- Create workflows that allow you to automatically send highly tailored messages to your contacts at scale.
- By automatically sending targeted and timely emails to one-time visitors, you may swiftly convert them into lifelong customers.
- Launch Triggered Campaigns that are triggered by specific activities (such as opening an email or clicking a link) as well as Recurring Campaigns that are sent on a regular basis.
- Use SMS marketing to reach your contacts where they are most likely to be.
- Social media integration allows you to share your message with your network and boost your brand’s visibility.
User Experience
One of the features that distinguish Campaigner is the ability to create emails using professional templates or code your own from scratch.
The email builder is simple to use and has numerous customization possibilities, allowing you to generate emails that exactly match your brand.
A top menu makes it simple to navigate the many functions, resulting in a straightforward user experience.
Pricing
Pricing starts at $59 per month for up to 5,000 subscribers.
Campaigner offers four different price plans:
- Starter: $59 per month
- Essential: $179 per month
-
Advanced: $649 per month
At $79.95 a month, there is also an eCommerce subscription that includes Shopify and Magento connectivity, unlimited contacts, and other eCommerce features.
General Ratings
Pros
- Campaigner includes a plethora of features, ranging from email automation to SMS marketing.
- I particularly enjoy the various email template modification possibilities, which allow you to build emails that exactly suit your brand.
- In comparison to other products, the delivery rate is likewise pretty high.
Cons
- It takes some tweaking to get the desired look when designing an email opt-in form.
Product Updates
Campaigner’s new two-factor authentication (2FA) functionality makes logging in and managing accounts easier and more secure for customers.
Get started with Campaigner
2. Sendinblue
Sendinblue is like a one-stop shop for all sorts of business communications, including email, SMS, Facebook, chat, CRM, and more. Sendinblue’s purpose is to assist businesses in meeting their consumers’ needs. They allow business owners/employees to focus on the most critical duties while automating the rest. You can use its email builder to quickly create professional-looking emails, but the brilliance is in the platform’s combination of capabilities. You’ll find it easy to put together professional and more compelling email campaigns using chat, SMS marketing, Inbox, CRM, and automations. Facebook Ads functionality is incorporated to enable you retarget contacts and generate new leads.
Key Features
- Sign-Up Forms. A drag-and-drop tool makes it simple to create sign-up forms and collect information from various fields. Allow contacts to opt in to receive various types of emails in accordance with GDPR regulations.
- Page Landings. Using the drag-and-drop landing page builder, you can create bespoke landing pages without any coding knowledge. Include the URL of landing pages in emails, adverts, social media postings, and other places.
- Real-Time Statistics. A global summary of email performance is available. Tracks events, deliveries, opens, clicks, and bounces in real time, allowing for real-time monitoring of any campaign.
- Integrations. Extend the platform's capability while continuing to use familiar apps. CRM, e-commerce, forms, CMS, analytics, and other integrations are supported, including Magento, PayPal, WordPress, and Google Analytics.-
- Chat. Developers can include a chat window to the corporate website so that customers and leads can communicate in real time.
- Email Templates: GDPR compliance is made easier with email templates designed to comply to regulations. Enables user-friendly editing with drag-and-drop capability.
- Email personalization. assists in increasing email open rates. Dynamic personalization makes use of information provided by newsletter subscribers to create a more relevant experience. Last name, first name, gender preferences, date of birth, and other personalization factors are available.
- Retargeting. By retargeting visitors based on certain page views or behaviors, you can create a retargeting audience for adverts (visiting a checkout page, abandoning a cart). Upload several ad creative styles, set budgets, and track performance against key parameters.
- API. Developers have full access to the platform's features. APIs are available in a variety of programming languages such as PHP, Python, Node.js, Ruby, and C Sharp.
Limitations
At the time of this evaluation, our experts identified the following platform flaws:
- It is not possible to add new users who have limited access to an account.
- Images greater than 4 MB cannot be embedded in emails.
- It is not possible to schedule emails based on time zones.
User Experience
Pricing
Sendinblue is free for up to 300 emails per day to unlimited contacts. Pricing starts at $25/month for up to 20,000 emails.
General Ratings
Pros
Cons
- Ease of Use: More than 90% of reviewers who mention this feature say the platform is simple to use.
- Email Marketing Tool: More than 90% of reviewers who mention this feature agree that it is simple to design, customize, and deliver emails utilizing a comprehensive set of email automation tools.
- Support: According to 82% of consumers, the customer service crew is helpful and responds in a timely manner. The interface is efficient and comfortable to use, according to 91% of those who have used it.
- Contact Management: According to 75% of reviewers who mentioned contact management, it's simple to import and categorize contacts, and engaging with clients is also simple.
- Limitations: Every user who discusses this element highlights limitations such as the difficulty in creating a new folder and locating bounce email difficulties.
- Design Tool: As every user notices, the design tool is simple and lacks functionality.
Suite Support
Support options include SLA-guaranteed 99.9% uptime, a dedicated account manager, SSO, and multi-user access. The availability of these options is determined by the pricing tier selected.
- Phone: Available for Essential, Premium or Enterprise plan.
- Email: Provided for all pricing plans, including the free version.
- Ticket: Not Avaliable
- Training: Access the website's help section, which includes whitepapers, user guides, and other resources.
Get started with Sendinblue
3. GetResponse
GetResponse is a cloud-based email marketing, website builder, and conversion funnel application that is used to handle marketing activities across many industries. It is intended for use by online marketers, entrepreneurs, marketing managers, and mid-to-large businesses. It features email marketing, landing pages, webinars, autoresponders, conversion funnels, marketing automation, signup forms, paid adverts, and more.
It allows users to generate leads, sell information, engage customers, and increase online sales. Users can expand their online presence by selling their services, products, and information. It supports pre-built campaigns as well as editable templates.
Key Features
- Email Marketing. Provides email templates, design tools, and deliverability using a drag-and-drop interface. Design emails with sections and layouts. View scheduling and setup on a single page. Use stock photographs and GIFs in your emails.
- Marketing Automation. Use the visual automation builder to guide customers through the buyer's cycle. Create campaigns by personalizing automations or using prebuilt workflows, nurture new subscribers with automated emails, personalize messages, and propose items to clients.
- Autoresponders. To nurture audience segments, use Time Travel and Perfect Timing tools to create and send email sequences on time. Send out trigger-based emails to offer things. Share posts via social media and email. Sending transactional emails, such as reminders and receipts, is also supported.
- Landing Pages. Build landing pages to increase your digital footprint, generate leads, sell items, and promote webinars. Use over 200 pre-made templates and optimize landing pages to enhance site views.
- Push Notifications. Increase conversions with personalized opt-in calls-to-action using website push notifications. Send unlimited notifications and make the most of your marketing stack.
- Live Chat. With live chat, clients may contact the company directly. Apply custom fields and tags to segment contacts based on their chats. Make live chat available from emails and landing pages.
- Paid Ads. Use the platform to create paid ads in order to gain subscribers. Engage existing subscribers with optimized advertisements, locate audiences with similar interests, and retarget non-converting landing page subscribers with relevant ads.
Limitation
According to user feedback at the time of this review, these are the limitations of GetResponse:
- They are chances that some of your contacts might get blacklisted for no specific reason when trying to import an email list.
- Customer service is inefficient.
- The software is quite pricey.
- Analytics is insufficient.
- Many of their most useful automation tools are on a high price wall.
User Experience
Define Audiences: In order to attract audiences, create adverts, collect signups, and direct users to landing sites. Tools such as Facebook Ads, landing pages, signup forms, and lead funnels are supported.
Nurture Leads: Use email marketing, marketing automation, webinars, and pre-designed templates to engage contacts, offer relevant information, and send emails.
Attract Leads: Use Instagram and Facebook to manage and launch campaigns from a single dashboard. Transform cold traffic into opportunity.
Identify Your Audience: For conversion-oriented communication, use Facebook advertisements, autoresponders, landing sites, and lead funnels to find your audience.
Present Relevant Offers: Send offers to contacts based on their preferences by using technologies such as sales funnels, paid webinars, marketing automation, product and stores.
Automate Funnels: Utilise funnels to build email lists. Upload an image and adjust the text to personalize Facebook ad templates, autoresponder series, and landing pages.
Send Custom Offers: Segment subscriber data based on interests, demographics, and preferences. Email customized content and offers to increase sales.
Pricing
GetResponse offers a free plan with 3 price options for different email marketing tools. Pricing starts at $15.53/month for 1000 subscribers.
Free plan: Allows only 500 contacts
Email Marketing: Plan start at $15.58/month for 1000 subscribers
Market Automation: Plan start at $48.38/month for 1000 subscibers
Ecommerce Marketing: Plan start at $97.58/month for 1000 subscribers
Most of these prices will increase if you have more than 1000 subscribers on your email list.
General Ratings
Pros
Cons
- GetResponse's visual campaign builder is fantastic. It simplifies the creation of even the most complex campaigns. It is, in our opinion, one of the greatest on the market. It offers everything you'd expect from a high-level email platform.
- The new email builder is also fantastic. The updated builder enables content-rich emails that adhere to current best practices.
- The Funnel Builder, which is a feature released last year, is also an excellent tool. You can create a good customer journey with the GetResponse funnel builder. It's great for lead magnets, list building, etc. but it also has enough features that can be used to lead a customer all the way to the checkout.
- Contact Management: According to 75% of reviewers who mentioned contact management, it's simple to import and categorize contacts, and engaging with clients is also simple.
- No refunds even on annual plans.
- Poor execution of New Features
- Bad Customer Support
- Not impressed with Mobile Apps
- No easy way to edit templates
- Bad API integrations. You will need to be a tech expert to integrate getresponse to your application
Suite Support
The website’s chat feature is active, and users can utilize it to submit their queries. Over 30 support agents are available 24/7 to service customers in 186 countries.
- Phone: Phone support isn’t available from the time of this review
- Email: gr-support@cs.getresponse.com.
- Ticket: Not Avaliable
- Training: Courses, infographics and videos.
Get started with GetResponse
4. Convertkit
ConvertKit is a relatively new addition to the email marketing software market. Their product is intended for professional bloggers, podcasters, course developers, and YouTubers. They wish to assist creators in connecting with their audience and earning a living through email marketing.
You may have read some ConvertKit reviews posted by consumers online and discovered a mixed bag of ratings. Our ConvertKit evaluation is methodical and draws on our practical expertise and understanding of hundreds of other simple and complicated marketing automation platforms.
Convertkit appears to have some pretty cool niche characteristics that might appeal to such a target audience.
Key Features
- Email Builder: ConvertKit lets you send the most laser targeted email of all time.
- Email Automation: ConvertKit's marketing automations are unrivaled, especially for the price.
- Forms: ConvertKit provides simple but effective (seeing a pattern here?) opt-in forms. Covertkit forms helps you with great first impression, increase signups, collect email addresses, and create a stronger relationship with your visitors.
- Analytics and A/B Testing: ConvertKit does provide A/B testing on the most crucial element of your emails. Overall, the analytics side is severely lacking, but this is consistent with their "less is more" philosophy.
-
Integrations: ConvertKit integrates with anything you could possibly need, especially as a digital content creator
Stripe for payments
Shopify for everything
Optimize Press the button to capture the lead.
Teachable for online courses
WebinarJam for – you guessed it – WEBINARS
WP Courseware for memberships and course
KingSumo to run giveaways for subscribesThe only drawback is that you must use Zapier to connect to other platforms such as Facebook or PayPal.
Limitations
- Pricing depending on subscribers puts pressure on the email to monetize.
- The public archive is severely restricted (no comments or likes).
- ConvertKit does not have a hybrid model that includes a blog, so you will need a standalone website to get recognized and develop your subscription.
- It can be difficult to locate users who have discontinued subscriptions.
User Experience
ConvertKit’s email editor is extremely disappointing. Given that they were able to provide exceptional capabilities for other elements of developing and managing email marketing campaigns, it’s surprising that the organization didn’t pay more attention to the email editor.
Only a few email and newsletter templates are available, and editing options are limited. You can change the background and content color, font, button color, and style. You must copy and paste a code snippet to personalize the subject line.
There are no choices for preview, spam detection, or spell checking. When compared to Mailchimp or SendPulse, ConvertKit’s email editor falls far short.
ConvertKit employs email tags to handle subscribers rather than lists (the term ConvertKit uses for contacts). You can define the tags (for example, subscribers imported on November 1st) and assign as many tags to a subscriber as you like.
segmenting your clients is essential if you want to give targeted content to specific audiences. ConvertKit allows you to construct segments with as many conditions as you like, excluding and adding consumers based on these criteria.
The landing page and form generation functionality in ConvertKit is fantastic. And, like the rest of its capabilities, it’s presented in a stunning user interface.
Convertkit applies email sequences that are sent automatically when a customer takes a specific action or when another condition is met, such as three days have gone since your last email.
Pricing
ConvertKit offers two paid pricing options, both of which are pricey for what they provide. Its most affordable option is the Creator, which is limited to 1,000 users and costs $25 a month. This strategy excludes reporting. If you want the entire feature set, the Creator Pro plan starts at $50 for up to 1,000 subscribers per month.
General Ratings
Pros
Cons
- Landing page editor: ConvertKit allows you to design easy landing pages even if you don't have your own website. This can be quite useful for social media efforts. There are many appealing landing page themes to choose from, and it's a significant advantage that you can use your own unique domain even on the free plan.
- Flexible user-subscription management: The tagging system makes adding and removing subscribers from processes a piece of cake. Convertkit earned a spot on our list of the top email marketing services for Shopify because of this feature.
- Good deliverables: Their deliverables have constantly been very good in our tests.
- Provide paid newsletters: Converkit allows you to monetise your newsletters by charging your readers for a copy of your newsletter. This can be a wonderful approach to supplement your company's revenue. They also have a "tip jar" option that allows your audience to tip your material, which we believe is a nice touch.
- It's quite pricey: There are more advanced tools (such as Sendinblue) that are less expensive.
- Poor design options: There are only 9 email designs available, all of them are text-based. To obtain better visual outcomes, they should provide more design possibilities.
- ConvertKit is not for non-technologists: There aren't enough templates to get everything up and running in an hour.
- ConvertKit is simple email marketing and list building landing pages. It may provide a bit more.
- The analytics may be more detailed.
Suite Support
The ConvertKit support team is committed to assisting you in earning a living online by providing individual assistance via email, live chat, and our knowledgebase.
- Phone: Automatically capture phone numbers. Integrate your ConvertKit web form with Call Loop to begin building your text message list automatically.
- Email: Provided for all pricing plans, including the free version.
- Ticket: Avaliable
- Training: Live and on-demand trainings to help you use ConvertKit
Get started with ConvertKit
5. AWeber
AWeber is primarily an email marketing service that allows you to construct a mailing list. AWeber is a visual dashboard solution for digital mail campaign optimization. It gives you access to online advertising tools, pre-designed landing pages, and alert automation resources.
Key Features
- Advertising: Using in-house and external applications, create impactful content and access team designs. Refine ad campaigns and generate tags based on subscriber action. With customizable formats, market data, and mail zoning, you can simplify full-cycle digital merchandising.
- E-Commerce: Sell products and services, measure user interactions, and integrate with other eCommerce systems. Create lead pages and track transactions using integrated tracking processes.
- Intuitive User Interface: Navigate the interface fast using key color mapping, responsive pages, and multitasking displays. Boost productivity by using dynamic page flow and searching for essential lists and tags.
- Automation Tools: Use templates to organize workflows and improve communication processes by scheduling mail and alerts. With pre-designed digital agendas, you may simplify the automation of activities and marketing. Plan, view, and execute the stages of any advertising campaign, as well as manage future promotions.
- Page Builder: Use simple design tools to create lead pages that captivate customers. Transform text into videos, graphics, and polls to engage clients. Drag-and-drop feature is used to create content.
- User Dashboard: Combine multiple data sources into a single screen to provide a high-level overview of user content. To rapidly access underlying information, click into summary data.
- Form Builder: Use responsive forms to grow contact lists, track subscriber behavior, and collect preference data. Forms can be created and customized using practical design principles. Optimize the customer experience by testing various forms at the same time.
- Push Notifications: Engage clients by providing customized communications, such as customisable web pop-ups and digital event reminders. Set up time-sensitive alerts and reach out to new audiences with browser push notifications.
Limitations
According to feedback, the following are the limitations at the time of this review:
- The maximum file size for upload is small.
- Only a few updated pre-designed formats are available.
- A prior understanding of HTML is required.
- Inconsistent file type and download size.
User Experience
Demographic Intelligence: Use fluent client analytics to gain insight on customer preferences. Plan promotions in response to client feedback.
Guaranteed Mail Delivery: Use a dependable mail service to ensure advertising content is delivered to the inbox. Deliver targeted communications without ending up in spam.
Increased Productivity: Using functional design tools, you can increase productivity and workflows. Pre-designed layouts, feature templates, and quick-building tools for promotions, emails, and pages help you create personalized content faster.
Expanded Branding: Using understandable data, optimize business operations to assist brand growth and broaden market scope. To improve consumer involvement, employ user-friendly design tools to create effective content and incorporate social platforms.
Stronger Customer Connection: Encourage customer participation with actionable messages and offer real-time notifications to increase website traffic.
Industry Knowledge: The program specializes in supporting small and midsize businesses in any industry.
Pricing
AWeber costs $19.99 a month for up to 500 subscribers, $29.99 for up to 2,500 subscribers, $49.99 for 5,000 subscribers, and $149.99 for up to 25,000 subscribers. There is a free plan that contains many of the expensive features, but it is limited to 500 subscribers.
General Ratings
Pros
Cons
- Easy to import customers, create and segment lists. Free if you have less than 500 contacts so great for new companies that are just starting to generate income.
- Great customer services, always go above and beyond to help clients. Easy to use solution to automate emails and start segmenting your list.
- It is easy to get set up and get going. I like that it is stable, and it is always encouraging to me when I see that very successful people whose emails I let into my inbox are using Aweber..
- Dozens of integrations with popular third-party apps
- AMP support
- HUNDREDS of templates
- Deliverability is decent, but we do run into problems occasionally
- From the beginning, it was a bit difficult to navigate the program. I have had problems with their templates and understanding how to use them.
- It is very difficult to wok with it and that is sayng all my team.
- Segmentation not as robust as other services
- Marketing automation only covers the basics
Suite Support
- Phone: (877) 293-2371.
- Email: Contact help@aweber.com and receive a response within 24 hours.
- Ticket: Submit a support ticket and receive an email response.
- Training: Information not specified.
Get started with AWeber
6. ActiveCampaign
ActiveCampaign’s category-defining customer experience automation platform (CXA) enables over 130,000 businesses in 170 countries to communicate with their consumers in a meaningful way. ActiveCampaign provides 500+ pre-built automation templates that allow users to quickly design and operate connected campaigns across all channels, as well as free customer service that includes live chat and phone support, a self-help knowledge base, and complementary data migration.
With the ActiveCampaign Customer Success Commitment—a collection of 14 pledges ensuring that customers will always be able to get what they need, when they need it—ActiveCampaign seeks to provide value to clients of all sizes on Day 1.
Key Features
- Email and Internet Marketing. Software is used to maintain lists, send emails, automate email campaigns, and track results.
- Testing dynamic content. Before beginning a campaign, users can test dynamic content.
- Email editor with a WYSIWYG interface. Users without HTML coding experience can create html emails using a drag-and-drop interface.
- A/B split testing. Users can test numerous marketing versions and track the outcomes. Subject lines, header pictures, and landing page language are all examples of testable elements.
- List management. This includes creating, filtering, amending, merging, and de-duping contact lists.
- Drip sequences that are triggered. Users can use the program to create automatic / drip email campaigns that are triggered by specific events.
- Optimization for mobile devices. Emails and landing pages may be simply optimized for mobile devices.
- Campaign Management. Users can plan campaigns and/or events with reminders, announcements, and so on.
- Marketing on Social Media. Using social media networks to aid boost marketing efforts.
- Analytics and Reporting. Users can generate and evaluate reports on consumption, performance, ROI, and/or other success measures.
- Integration of APIs. An API (application programming interface) is a standard programming interface that allows third-party systems to connect to software for data creation, access, updating, and/or deletion.
Limitations
At the time of this evaluation, user feedback identified the following faults:
- The email template lacks a subject line.
- Emails cannot be uploaded in bulk.
- The number of users who have opted in is not displayed in automation.
- The form builder occasionally delays, and uploading photos to forms is difficult.
- It’s difficult to select text in campaigns.
- Fonts change for no apparent reason, even in a prepared section.
User Experience
Pricing
Though we recommend ActiveCampaign, its pricing is something to consider. Despite the fact that the most affordable plan starts at $29, fees quickly skyrocket as you add more subscribers. The cost for ActiveCampaign is on the higher end of the email marketing spectrum. You can see how it compares to other email marketing programs here.
General Ratings
Pros
Cons
- Extremely powerful automation: One of the most effective marketing automation platforms available. Integrated engagement allows you to combine all of the channels available in an automation. Marketing campaigns, sales follow-ups, SMS messages, and more are all possible. Because of this feature, it is a great email marketing tool for Shopify.
- Thorough reporting: Reports on all areas, such as click-maps, geo-tracking, and page views. Purchase monitoring is available on higher-tier plans for Shopify, BigCommerce, WooCommerce, and other e-commerce platforms.
- Free migrations: If you are switching from another email marketing platform, ActiveCampaign will migrate your account for free.
- Steeper learning curve: This may only be regarded a disadvantage if you're looking for a quick and simple email solution. There are simpler email newsletter services available, so if this is all you require, you should seek elsewhere.
- There is no free plan available: Unfortunately, there is no free plan available (only a free trail). There are less expensive alternatives if you need a simple instrument.
- Charges for client preview: You can preview how your newsletter looks on different email clients, however this comes at a cost of $1 per test/client, and you must purchase a pack of five.
- Unfortunately, there is no free plan, and with a 14-day trial period, you won't have much time to decide whether it's appropriate for you.
Suite Support
There are four levels of assistance available, each with access to controlled email delivery and one-on-one chat help with a dedicated agent, available through online or phone. The enterprise level offers the most support options and the greatest availability.
- Phone: +1 (800) 357-0402, available for Enterprise users only.
- Email: Send messages to support and attach screenshots using forms on the “Contact Me” page.
- Ticket: Not Avaliable
- Training: Helpful series of webinars and user support docs are available. One-on-one training with a support specialist is available for Plus, Professional and Enterprise users.
Get started with ActiveCampaign
7. Drip
According to our research experts and 180 crowd-sourced reviews from two sources, Drip ranks 55 among all CRM Software. Starting at $49, Drip is reasonably priced, has previously provided a free trial, and is recommended for both large and small enterprises. Drip is available on a limited number of platforms, including Windows and Linux devices, and may be implemented both online and on-premise.
Drip is an ECRM-an Ecommerce CRM-that provides email marketing automation software for B2C online retailers. The vendor’s value proposition is that users can develop email campaigns based on specific subscriber behavior using Drip’s easy, user-friendly visual campaign builder, ensuring that they always send the correct message, to the right person, at the right time.
Key Features
- Email & Online Marketing Features: Software is used to maintain lists, send emails, automate email campaigns, and track results.
- WYSIWYG Email Editor: With a drag-and-drop interface, users may create HTML emails without any html coding skills.
- Dynamic Content: Users can adapt email, website, or landing page content based on the viewer or receiver (for example, email salutations that include the recipient's name).
- Test dynamic content: Before launching a campaign, users can test dynamic content.
- A/B testing: Allows users to test several variations of a campaign and track the results. Subject lines, header pictures, and landing page language are all examples of testable elements.
- Mobile optimization: Users can easily optimize emails and landing pages for mobile devices.
- Email Deliverability Reporting: The software ensures inbox delivery of email messages with features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- List Management: This involves generating, filtering, amending, combining, and de-duping contact lists.
- Drip sequences that are triggered by events: The program allows users to set up automatic / drip email campaigns that are triggered by specific events.
- Reporting and analytics features: Users can report and evaluate usage, performance, ROI, and/or other success indicators.
- Dashboards: Users can create, customize, and share dashboards that provide an overview of the most essential indicators.
- Standard reports: The software provides pre-built reports with industry-standard metrics.
Limitations
At the time of this evaluation, our experts identified the following platform flaws:
- It’s occasionally buggy with our RSS feed. Also, the reporting and analytics needs improvement, as it takes an whole day before analytics appear after an email send.
- Customer support usually takes a long time to give response to complaints. Support team usually takes a long time to fix a problem.
User Experience
Drip allows you to construct your own lead-capturing forms without writing a single line of code. Drip includes drag-and-drop capability, allowing you to create professional-looking forms with minimal effort.
Drip provides SMS and email marketing automation to help you promote your products and services. You can send notifications to several subscribers; the number depends on the package you choose.
Automation Workflows allow you to schedule and forget about your email campaigns. Automation Workflows, once configured, will trigger reactions based on what a consumer does.
Drip can link with Facebook and Instagram to develop marketing campaigns.
Pricing
Sendinblue is free for up to 300 emails per day to unlimited contacts. Pricing starts at $25/month for up to 20,000 emails.
Starting From: $49
Pricing Model: Annual, Free, Monthly, Quote-based
Free Trial: Yes
General Ratings
Pros
Cons
- Drip's clear UI and drag-and-drop capabilities make it an excellent choice for anyone who has never used an automation tool before.
- Visual email builder can be used to create eye-catching emails that convert.
- While most email marketing solutions provide basic automation, Drip does not.
- Drip's advanced reporting allows you to see exactly what is going on with your email marketing.
- Pricing is flexible, so you only pay for what you need. You simply need to upgrade when your contact list grows.
- Take advantage of Drip's robust tagging functionality to segment your audience and send highly targeted emails.
- SMS marketing is optional. Do you want to add SMS messaging to your marketing mix? Drip now has this capability as well.
- Drip's form builder allows you to add simple opt-in forms to your website.
- Drip provides Sub-accounts. Do you manage several websites? You do not need to have several subscriptions if you create different sub-accounts for each website.
- Despite its flexible price, Drip remains considerably more expensive.
- When compared to HubSpot or Salesforce, the CRM capability falls short.
- More integrations, particularly e-commerce-related ones. A two-way Pipedrive integration would be enormous.
- The workflow builder is useful, but it may be improved. Drag and drop would be preferable. It would be advantageous to have multiple simultaneous automations on the board. Linking automations in a visual perspective, similar to ActiveCampaign's visual map, would be quite beneficial.
- The ability to save contacts with incomplete information and utilize automation to gradually profile them.
- Integration with reward programs would be extremely beneficial to business.
- Integration with referral services would be beneficial as well.
Suite Support
The following support services are available for Drip.
- Phone: Available for all plans.
- Email: Provide email supports for all plans.
- Ticket: Not Avaliable
- Training: Drip is supported with videos and webinars training.
Get started with Drip
8. MailerLite
MailerLite is a low-cost email marketing program. The company was established in 2005 and has developed rapidly. Every month, over 800,000 businesses utilize MailerLite. So they’re well-known, but is MailerLite the ideal email marketing solution for you?
MailerLite is a free email mailing software that is simple and effective. They have a good free plan, and even on paid plans, they are less expensive than competitors such as Mailchimp. Automation isn’t as complex as, say, ActiveCampaign, but it’s incredibly effective. We found this email tool to be simple to use and set up.
Key Features
- Send out email marketing campaigns. Create email newsletters, send email promos, or utilize RSS to automatically send digests of your blog material with MailerLite.
- Split testing (A/B). A/B split testing of subject lines, email content, and other variables is used to optimize email campaigns.
- Subscribers segmention. To provide the most relevant communications, "Marie Kondo" your subscribers. You can categorize them based on their attributes (for example, age, gender, nationality), activity (emails clicked, opened), and create lists.
- Expand your audience. Create MailerLite forms and targeted pop-ups on your website to serve as email list builders and gain more subscribers.
- Automation of marketing. Begin with a basic automated welcome email sequence. Alternatively, create a ten-stage, multi-flow-step onboarding procedure for new consumers.
- Excellent pricing and value. MailerLite is fairly inexpensive in comparison to its competitors. You get a lot for your money.
- Solid assistance. All paid programs include 24/7 live chat help to troubleshoot any issues that may arise.
- Create a website and landing pages. MailerLite allows you to create not only emails, but also landing pages, opt-in forms, and (small) websites. They'll even host the event for you.
Limitations
One of its main drawbacks is the limitation on email sending.
- You can only send 12,000 emails each month with the free edition.
- If you need to send more emails per month, you must subscribe to a premium account.
User Experience
Pricing
MailerLite provides a straightforward option: You can send up to 12000 emails every month on the free plan for up to 1000 subscribers, and there is a subscription plan starting at $9 per month for 1000 subscribers. Furthermore, regardless of the number of subscribers, you get all of the benefits, including unlimited emails per month. Furthermore, as your list increases, the cost per subscriber reduces.
General Ratings
Pros
Cons
- A good amount of features are included in their free version, including single trigger automation workflows, a landing page builder and survey maker. This is a reason for naming it a top activecampaign alternative.
- A clean and simple interface makes this a great service for new and advanced users alike. Using MailerLite is in no way overwhelming, as is the case for some other email marketing platforms.
- Automation is unlimited even if you're in the free tier.
- There's always their quick email support. To think I don't pay a single cent using their service yet, they have given so much value back to me already.
- E-mail management and integration with WordPress: elegant, customizable e-mail designs and easy integration.
- In updating their product design, MailerLite has removed the other four langauges it previously included. That said, email support is still avaliable in many laugauges, including spanish, Lithuanian and polish.
- You can have as much as 1,000 subscribers before upgrading with at least 12,000 generous free emails which rolls over monthly.
- Even though it has great prices, you do miss out on a few pro features, such as full reporting, advanced automations, CRM features and spam/design testing
- Unfortunately, you'll need to be on one of the paid plans in order to access the newsletter and landing page templates. you'll also need the advance plan to use the HTML editor.
- Their API does not work and tech support is unwilling to help, plus they ignore refund request
- Integration with the WPForms plugin is missing, forcing many prospective users to signup for a second email provider.
- When something is new or updated, it can be difficult to determine when the change occurred.
Suite Support
- Phone: Available for Essential, Premium or Enterprise plan.
- Email: Provided for all pricing plans, including the free version.
- Ticket: Not Avaliable
- Training: Online email courses to get certified as an email marketing expert.
Get started with MailerLite
9. Constant Contact
Constant Contact is a web-based email marketing service targeted for small businesses. It allows organizations to import data from spreadsheets or email applications like Gmail, Microsoft Outlook, and others.
Constant Contact may help you develop your email list, texting list, or social media marketing strategy—or all three. Its time-saving automations and 97% deliverability rate are also impressive. In this review, we’ll go over what we like about Constant Contact as well as what we think may be improved.
Key Features
- Drag-and-Drop Editor: Allows you to customize an email template and create professional, mobile-responsive emails for any device.
- Surveys and Polls: Allows for the creation of bespoke surveys and polls, as well as the viewing of individual responses from respondents or the tracking of broad data trends via social media or an email survey.
- Sign-Up Forms: Allows you to create inline sign-up forms that can be inserted in the HTML code of your website or blog to gather sign-ups as visitors view a certain webpage. Sign-up forms and automatic display triggers are provided to promote list growth.
- Campaign Report: View email analytics such as sends, opens, and compare campaigns to see which got the most openings or clicks.
- Integrations: Works with programs like Salesforce, Outlook, Mindbody, Shopify, and Facebook, among others.
- Email Scheduling: Send emails immediately or schedule them to be sent later. Based on the industry's open rate, it recommends the optimal time to send emails.
- A/B Testing: To increase email open rates, do an A/B test on two different subject lines.
- Contact Segmentation and Targeted Marketing: Create bespoke segments based on a contact's participation in email campaigns, location and corporate information, and pre-existing lists. Send relevant marketing emails to specific recipients.
- Page Landings: There are two types available: Lead Generation: Collects visitor information and assists in the setup of automatic email series to keep in touch with new leads.
- Shoppable: Allows for the sale of products and the tracking of results such as gross revenue, page views, and conversion rates.
- Contact Management: Import contacts from Excel, Outlook, Salesforce, and other programs.
Limitations
Based on user feedback, the following limitations are correct at the time of this review:
- The email marketing design shows differently in different web browsers.
- Templates can occasionally include flaws, such as faults that cause text spacing or font styles to alter.
User Experience
Pricing
Pricing starts at $9.99 per month for up to 500 connections
- If your want more deliverabilty at $35 you can send emails to 501-2,500 contacts
- At $55 for 2,501-5,000 contacts.
The more connections you have, the more money you’ll have to pay each month.
General Ratings
Pros
Cons
- According to 90% of reviewers who mention this feature, it is feasible to include tables and buttons, check open and click rates, and schedule, personalize, and manage emails.
- Creating and employing pre-built templates, including those for various occasions, aid announcements and sales marketing.
- Constant Contact system helps save and organize contacts in one location, as well as construct emails and events to go out to different groups of contacts.
- More than 95% of people who discuss this aspect say it's simple to use.
- According to 82% of users, the customer support crew is helpful and always available to help.
-
Constant Contact's costs were a major source of contention among reviewers. While the base plan is only $9.99 per month, fees quickly rise depending on how many contacts you have. If you reach 5,000 readers, the standard plan features will cost you $80 per month. Furthermore, some of the capabilities, such as text marketing, are add-ons that must be purchased separately.
- For the first 500 subscribers, the more feature-rich plan costs $45 per month. When you reach 501, your monthly fee rises to $70, with more increases as you progress. Even if you don't start with thousands of subscribers, it may be your objective to acquire that many. In this regard, pricing for smaller businesses might be challenging.
- Even though the user interface is simple, consumers claimed that Constant Contact can be clunky and unresponsive at times, especially when trying to integrate videos. When we evaluated the product, we discovered that connectivity was slower than the digital standard.
- According to 83% of users who have mentioned this issue, the majority of emails received using the platform end up in juck folders or is marked ask spam.
Suite Support
Marketing professionals and professional services are available in addition to phone support.
- Phone: (866) 289-2101 for US assistance, +1 (781) 472-8120 for international help. Monday through Thursday, 8 a.m. to 10 p.m. EST, Friday, 8 a.m. to 9 p.m. EST, and weekends, 10 a.m. to 8 p.m.
- Email: Not mentioned. Chat feature available.
- Ticket: Not provided.
- Training: Access a comprehensive library of articles, whitepapers, and support manuals (tutorials and videos). Use community forums to ask questions and receive comments from the community. There are also free and paid webinars and in-person events available.
Get started with Constant Contact
10. Mailchimp
Mailchimp is a web-based marketing platform that focuses in email marketing, including sending, tracking, and personalization. Given its low price, it’s ideal for small and medium-sized organizations looking for a full-featured marketing implementation.
An intuitive website builder with a drag-and-drop interface, an integrated database, and powerful landing page builders for web and social media traffic are among the standout features. It also makes it easier to create digital marketing as well as actual postcards to send to customers via postal services.
Key Features
- Audience Dashboard: Users can save contact information and follow trends to better understand audience. The dashboard's clickable parts aid in the rapid creation of campaigns based on that data.
- Segmentation: To send campaigns, ready-made segments based on campaign activity, purchase history, and other factors are provided. Enable up to five layers of segmentation filtering and automatically update data. Add a series of nested conditions to allow for various data collection combinations such as purchase activity, gender, age range, and more.
- Behavioral Targeting: An API allows for the extraction of custom event data or user behaviors in order to send targeted messages depending on specified activities such as downloads or account renewal.
- Lookalike Audience: Uses social ads and postcards to reach a larger audience. Using marketing CRM data and an audience network, find new people who are similar to contacts. Create Facebook and Instagram advertising to reach out to people who are interested in the company's products.
- Templates: There are over 100 predesigned templates available. To launch campaigns, customize templates.
- Email Builder: Post immediately to Facebook, Instagram, and Twitter from the email builder. After the email is sent, you can also add photographs, create copy, and share the post.
- Email Automation: Automate welcome messages following user subscription, as well as emails based on dates and occurrences. Drag & drop RSS content into any template to get the most recent posts. Drag & drop RSS content into any template to get the most recent posts.
- Schedule Campaigns: Users can s end a campaign or schedule it for a later date and time. Send time optimization, which suggests a time for subscribers depending on click time activity.
- Reporting: Track trends and performance. The growth, engagement, and revenue statistics make it easy to see who has interacted with marketing, as well as their clicks, purchases, and downloads. Compare your open, click, and unsubscribe rates to those of your peers in the industry.
- Real-Time Analytics: Monitor all marketing campaigns, including emails, automations, social ads, and others. Using real-time statistics, you may manage your marketing budget. Track sales from a campaign to a purchase by determining who purchased after opening the campaign, viewing what they purchased, and viewing the money gained by the campaign.
Limitations
- Difficulty in adding two email addresses to the same contact.
- Limited selection of newsletter/publication templates are available.
User Experience
Pricing
The Mailchimp offers 4 packages.
Free Account: free plan is ideal for new businesses looking to build an online audience because it contains a slew of useful services for free. It includes up to 2,000 contacts in your audience and a monthly maximum of 10,000 sends. (There is a daily send restriction of 2,000).
Essentials: pricing plan starts at $9.99 per month for up to 500 contacts and goes up to 50,000 contacts. The monthly fee will increase as your contact list grows, as stated in the table below.
Standard: pricing plan starts at $14.99 per month for up to 500 contacts, with a limit of 100,000 contacts.
Premium: unlike the previous pricing options, premium begins with a base of 10,000 contacts for $299 per month.
General Ratings
Pros
Cons
- According to 83% of customers who mention this feature, it's simple to build and comprehend emails using templates, send professional email flyers, and execute campaigns automatically.
- The platform features a straightforward UI that can be easily grasped by anyone with minimal email marketing experience, as evidenced by 95% of reviews mentioning this aspect.
- Everyone who mentions it believes it is a comprehensive email marketing solution with capabilities such as campaign management, customer journey, transactional email, integrations, and more.
- Almost 80% of reviewers who discuss this feature agree that the built-in templates are easily modifiable and that modifying them does not require graphic design skills.
- According to more than 85% of consumers, the free version does not offer all functionality, and the premium version is pricey in comparison to other email marketing providers.
- According to the research made on this review many users have commented that clients' e-blasts sometimes land up in the spam folder for recipients.
- As every review on this feature indicates, there are bugs such as problems signing in when logged in from another device, frozen modules, a slow editing process, poor interoperability with Outlook, and more.
Suite Support
Support is available in five tiers: free, essential, standard, legacy, and premium. Premium users have access to all support levels, including phone, chat, and email. Email help and a large collection of articles and white papers are available to free users. Except for phone support, users in the other three support tiers have access to everything.
- Phone: Available Monday through Friday, 9 a.m. to 5 p.m. EST, only for premium subscribers.
- Email: Available 24/7 for users of all levels.
- Ticket: Not Avaliable
- Training: A rich knowledge base and other self-service support options are available
Get started with MailChimp
11. HubSpot
HubSpot is a cloud-based platform based on inbound approach that is intended to help businesses become more customer-centric. It provides a free CRM suite as well as marketing, sales, support, and CMS hubs that may be deployed individually or in tandem for maximum flexibility and scalability.
Timeline segmentation gives users a snapshot of their prospect’s journey from attraction to close. Other features include funnel automation, lead targeting, analytics and reporting, email templates, and much more. It is designed for small enterprises, but it also includes premium versions that are sophisticated enough to handle the demands of larger corporations.
Key Features
- CRM FEATURES
- Pipeline Management: Users have control over pipelines based on how they work which in turn reduces data entry by using auto-populated data. The entire administration process is simplified with user-friendly modification tools and a drag-and-drop interface. A sales dashboard provides quick access to crucial KPIs.
- Lead Management: Perform CRM tasks without having to reconcile multiple data sets and receive full visibility into contacts by accessing data-rich profiles in one place.
- Messaging: Improves internal and external communication, fosters positive customer experiences, aids lead generation, and allows for more rapid follow-up.
- Integrations. Extend the platform's capability while continuing to use familiar apps. CRM, e-commerce, forms, CMS, analytics, and other integrations are supported, including Magento, PayPal, WordPress, and Google Analytics.
- Conversations Inbox: A team-wide inbox provides context, alignment, and transparency for marketing, sales, and service teams. A central portal for communication with prospects, leads, and customers facilitates cross-functional collaboration. Routing rules route emails to the most appropriate team or member. Provides a consistent experience to clients regardless of stage.
- Contact Information: Utilize analytics that display website interactions to gain deeper information. Track form submissions, page visits, and other activities.
- MARKETING FEATURES
- Automation: Visual, code-free tools make it simple to develop drip campaigns and sophisticated workflows. Workflow goals indicate whether emails are operating as expected. Bulk data updates are another time-saving technique. Notifications sent internally. Transferring leads from marketing to sales.
- Blogging and SEO: Increase organic site traffic and page rankings with built-in SEO guidance and optimization techniques. A built-in blogging platform allows you to produce, publish, and update content without having to switch to another application.
- Landing Pages: Without any technical knowledge, create branded, responsive, and mobile-optimized landing pages. Alter material based on visitor information such as stage, source, and location. Refine conversion after experimenting with various elements such as CTAs and headlines.
- No-Code Forms: Create web forms quickly and effortlessly using easy drag-and-drop functionality. Extensive form fields and field kinds provide configurable choices for capturing essential data.
- SERVICE HUB FEATURES
- Help Desk: Using a ticketing solution, capture client issues and manage and track them from a single dashboard. Priority assignments assist support agents in focusing on the most critical instances.
- Automation: Ticket routing and escalation should be automated. When you receive consumer feedback, automatically generate tasks and send emails or notifications.
- Knowledge Based Support: Support teams can save workload by developing articles based on typical issues and inquiries, allowing customers to locate information on their own.
- SALES HUB FEATURES
- Automated Workflows: Save time by automating time-consuming tasks like deal and task creation, as well as lead rotation.
- Email Sequences: By removing manual activities, you may focus more on priority. To optimize and scale efforts, create customisable follow-up sequences that can be tracked based on openings, clicks, and replies.
- Lead Scoring: Sales teams can convert more leads into customers, improve results, and forecast which leads to prioritize.
- CMS FEATURES
- Hub Drag-and-Drop Builder: A user-friendly interface eliminates the need for coding or constructing pages from start. Access to site themes simplifies and streamlines design and deployment even further.
- Adaptive Testing: Uses machine learning to test as many page changes as possible while optimizing for performance. Elements like media, content, and layout can all be tested.
Limitations
At the time of this review, user feedback indicates the following product flaws:
- Premium versions are too expensive, particularly for small organizations.
- A complex system with difficult navigation and a lot of data to keep track.
- The learning curve is steep.
- Scheduled emails are not always sent when scheduled, and email response through mobile devices is not supported.
- Deep data analysis, particularly monitoring email performance at the granular level, is not supported by reporting and analytics technologies.
User Experience
Built on Inbound: Designed to attract leads and nurture them with useful content and inbound best practices at the click of a button.
Software that does everything: With an integrated suite that assists in engaging prospects and customers at any level, managing all aspects of customer relationships is effortless. Provides a unified experience, process alignment, and holistic data.
Better Organization: Using an all-in-one, centralized structure and tools that facilitate tracking and updating information, you can keep teams and data more organized. Managers can use hierarchies and partitions to direct each team member to the appropriate area and ensure they have access to the most relevant content.
Full Scalability: Support business development at any stage by introducing free toolsets and gradually adding premium capabilities inside a single ecosystem.
Salesforce Integration: Establish a two-way sync between HubSpot and Salesforce databases to achieve a unified marketing and sales strategy. Provide insights to Salesforce for sales activity and pull relevant data back into HubSpot to improve marketing operations. The integration is simple to set up and is supported by a team of HubSpot engineers.
Free CRM: Without spending a dollar, small organizations can harness capabilities to improve and expand. In addition to basic CRM functions, it includes sales, marketing, and customer service tools. Supports an unlimited number of users and has a storage capacity of one million contact records.
User-friendly: An intuitive user interface and no-code tools make it simple to use regardless of technical competence.
Pricing
HubSpot price for its Sales Hub and Service Hub subscriptions can range from $22.50 per user per month to more than $120 per user per month. With one-time setup and onboarding expenses, a yearly package for a team of ten individuals might cost between $500 and $59,400.
HubSpot also provides a Marketing Hub, which ranges in price from $45 per month to $3,600 per month, depending on the quantity of contacts you want to reach. The more expensive plans include some substantial onboarding fees, which is why HubSpot is recommended for larger enterprises with a greater budget.
Marketing Hub Pricing
- Starter tier starts at $45 per month for the first 1,000 contacts
- Professional tier starts at $800 per month for the first 2,000 contacts
- Enterprise tier starts at $3,200 per month for the first 10,000 contacts
Sales Hub pricing
- Starter tier starts at $45 per month with minimum 2 users
- Professional tier starts at $450 per month with minimum 5 users
- Enterprise tier starts at $1,200 per month with minimum 10 users
Service Hub Pricing
- Starter tier starts at $45 per month
- Professional tier starts at $1,600 per month
- Enterprise tier starts at $5,000 per month.
General Ratings
Pros
Cons
- Customer Support: According to 91% of reviews, the support crew is dependable and responds quickly to any demand.
- Feature-Rich: According to 85% of customers that mention functionality, the breadth of features supplied, such as constructing landing pages, forms, and email campaigns, is a plus.
- Ease of Use: Every user who has used the navigation reports that the platform is easy to use.
- Interface: According to 80% of reviewers who referred to the UI, a smooth interface makes it easy to navigate.
- Marketing: Every user who mentions marketing believes it is simple to market things.
- Automation: According to 95% of reviewers that discuss automation, automating email campaigns, lead scoring and workflows, managing sales funnels and social engagement, and building email templates is simple.
- Price: According to 86% of reviewers, premium products are expensive for the amount of functionality they provide, particularly for small and mid-sized businesses.
- Training: According to 85% of reviews that mention training, average users find it difficult to perform complex tasks like tracking leads and creating different mailing lists, resulting in a learning curve.
- Email Functionality: According to all reviews, customizing the mobile version of an email affects the desktop version, inserting custom HTML such as a promo timer is not possible, and other issues.
Suite Support
Customers on the free plan can access a knowledge base, as well as eLearning courses and platforms. Professional and Enterprise customers receive additional assistance, which is detailed below.
- Phone: Available only to paying customers.
- Email: Available only to paying customers.
- Ticket: Access a single point of contact for technical problems, an additional purchase alongside a professional or enterprise product subscription.
- Training: Free, in-depth, self-service training is offered for products and techniques. Community help is also available to browse through.
Get started with HubSpot
12. Moosend
Moosend is a marketing automation program that is cloud-based and designed to help organizations manage subscriber lists, consumer segmentation, product suggestions, landing pages, and subscription forms. Key features include lead management, campaign management, multi-channel marketing, website visitor tracking, lead scoring, contact management and spam checking.
The email marketing system enables teams to construct and tailor campaigns, segment audiences based on website or email behavior, and build business plans based on analytics acquired by tracking clicks, opens, social shares, and unsubscribes. The drag-and-drop builder and customisable templates allow users to design automated workflows. Moosend also allows marketers to setup events, filters, and actions that will act as triggers for automating various workflows.
Key Features
- Email editor: Moosend employs the same user-friendly editor for creating emails, landing pages, and forms.
- Marketing Automation: Versatile automation possibilities supported by a powerful workflow editor.
- Email Templates: To get your campaign started, choose from over 75 pre-made email templates. The templates are neat and contemporary.
- Automation Workflow Templates: These are ready-made templates that will assist you in swiftly setting up email automations.
- A/B Testing: Create campaigns with varying content and compare their performance.
- Web Tracking: By syncing your website, you may follow subscriber journeys in great detail. This includes tracking the number of sales generated by your promotions.
- Integrations: Connect your Moosend account to 42 third-party services directly. Alternatively, you can use Zapier to link your CRM, eCommerce, and lead generation applications.
- eCommerce: Pre-made blocks grab product listings from your online store and insert them into emails.
Limitations
At the time of this review, our experts identified the following platform flaws:
- Moosend only comes with about 70 pre-designed email templates.
- Customer service is limited in the free plan.
- Moosend’s third-party integrations are limited in comparison to competitors.
User Experience
Pricing
Moosend pricing starts at $10 per month for up to 2,000 subscribers. Moosend provides a free plan as well as an enterprise plan with customized pricing. This business does not provide pay-as-you-go pricing. Annual contracts paid in full are eligible for a 22% discount from Moosend.
- Starting price: $9/month for 500 subscibers
- Free trial: Availiable
- Free version: Moosend doesn’t over a freemium plan after free trial.
General Ratings
Pros
Cons
- Pro Features at Affordable Price: Advanced features such as multi-step marketing automation workflows, tracking, SPAM filtering, and design testing are all included for as little as $9 per month, in addition to unlimited emails.
- Great Customer Support: Support agents are available via live chat, which can be accessed from within the editors. In my experience, responses are fairly quick and have been useful in answering my questions.
- Great Reporting and Analytics: The reports are comprehensive and well-organized, with a click heatmap, geolocation insights, and information on email clients and devices.
- No Freemuim Plan: Unfortunately, Moosend's generous freemium plan was discontinued.
- Sign up form template not great: All of the signup form and landing page templates could use an update. I'd also like to see more options for form templates, as you can only create newsletter subscription forms right now.
Suite Support
Moosend offers two types of customer support: a live chat help desk and a self-service knowledge base.
- Phone: + 44 20 3514 6877
- Email: hello@moosend.com
- Ticket: Not Avaliable
- Training: Moosend provides video tutorials to help new users get up to speed using the platform.
Get started with Moosend
