OVERALL RATINGS
AWeber excels in email automation, series creation, analytics, and landing page construction. Its Smart Design editor personalizes emails from provided URLs.
Best use cases?
- Marketing Agencies
- Human Resources
- Ecommerce Stores
- Affilate Marketing
- Sales Teams
Price
Starting at $12.50 per month for 500 subscribers
Our Verdict
AWeber provides valuable features but comes with a higher cost. Analyzing its pros and cons can help decide its value.
AWeber Overview
AWeber is a super smart email marketing tool designed by Pennsylvanian CEO Tom Kulzer. AWeber have been doing this email automation stuff for over 20 years and they’re really good at it! AWeber is like a superhero in the email world because they’re great at sending automatic replies and making things run smoothly. Sure, you might see some reviews online, but we’re going to dive in deep and tell you all about it using real-life experiences and what we know.
AWeber has something for everyone right from the start, even if you don’t want to pay anything! Yep, they have a free plan for folks with smaller lists of people to email. They’ve got cool stuff like testing different emails, checking out how well your emails are doing on the web, and even three mobile apps to help you out on the go! One really neat thing is their smart email designer, which makes your emails look awesome without you having to do much.
But, just like anything in life, there are some things you might have to give up, like how much it costs and a few features that might not be available. We’re here to help you figure all that out and see if AWeber is the right fit for you and your email dreams. Now, let’s take a closer look at some of the coolest things AWeber can do to help you out with your email game!
AWeber Feature Images
Is AWeber the Right Choice for Your Business?
Thinking about using AWeber for your business? Let’s dive in and see if it’s the perfect fit for you.
You need phone support
If having someone to talk to over the phone is crucial for you, AWeber’s got your back. With over two decades of experience, they’ve invested a lot into customer service. Plus, you can reach out through live chat and email too!
You want to sell
AWeber makes selling your products and services super easy. They integrate smoothly with PayPal, allowing you to sell through emails and your sales page. Plus, you can automatically add buyers to your list and send them personalized emails. Keeping track of PayPal sales? A breeze with AWeber.
You want to get the most bang for your buck
While AWeber is solid, there are other budget-friendly options out there like MailerLite and Brevo. So, if you’re looking to save some cash, you might want to explore those too.
You want high delivery rates
If top-notch delivery rates are what you’re after, AWeber might not be your best bet. Consider checking out ActiveCampaign or MailerLite for better deliverability.
AWeber has been around for ages, surviving the Y2K scare and evolving with the times. It’s primarily focused on email (with some cool landing page features), which can be a good thing if that’s what you need. And after trying it out, I must say, I quite liked it.
So, if you’re looking for a reliable email marketing platform with excellent customer support and easy integration for selling, AWeber could be just what you need. But remember to weigh your options and choose what works best for your business!
AWeber Pros and Cons
- List Management Tools: AWeber simplifies list organization with automation rules for managing subscribers. Despite the separate dashboards for each list, it's a breeze to keep everything in order.
- Sales Tracking: AWeber stands out by offering sales tracking through email web analytics and PayPal integration. This feature allows users to monitor sales and perform targeted marketing actions with ease.
- Support: AWeber goes above and beyond with its customer support, providing fast and friendly assistance. Additionally, their educational resources, including articles, videos, and podcasts, are invaluable for first-time users.
- High Price and Unfair Subscriber Count: AWeber's pricing may deter some users, as it is comparable to more advanced tools without offering all the pro features.
- Lack of Advanced Features: Despite its reputation, AWeber falls short in terms of advanced features like built-in marketing automation and comprehensive spam and design testing.
- Basic Email Templates for Free Plan Users: Users on the free plan may be disappointed by the lack of pre-made email templates. Instead of accessing templates, they are redirected to a blank canvas, making it challenging to create professional-looking emails without additional design resources.
AWeber Tiered Plans and Pricing
AWeber has got you covered with a range of plans designed to suit every need and budget. Let’s take a closer look at what AWeber has to offer:
| Number of Subscribers | Free | Lite | Plus |
|---|---|---|---|
| 0-500 | $0/mo | $12.50/mo | $20.00/mo |
| Up to 2.5k | – | $24.99/mo | $39.99/mo |
| Up to 5k | – | $44.99/mo | $59.99/mo |
| Up to 10k | – | $64.99/mo | $79.99/mo |
| Up to 25k | – | $144.99/mo | $159.99/mo |
| Up to 50k | – | $387.99/mo | $402.99/mo |
| Up to 100k | – | $787.99/mo | $802.99/mo |
| Up to 150k | – | $1187.99/mo | $1202.99/mo |
Free Plan: Ideal for beginners, the Free plan allows you to manage up to 500 subscribers and send up to 3,000 emails per month. While it comes with some limitations, it’s a great way to get started with email marketing at no cost.
Lite Plan: For just $12.50 per month, the Lite plan offers unlimited emails to 500 subscribers. With annual discounts available, this plan is perfect for small businesses looking to grow their email list without breaking the bank.
Plus Plan: Need more features and flexibility? The Plus plan, starting at $20 per month, allows you to manage up to 2,500 subscribers with unlimited emails. Annual discounts are also available, making it an affordable choice for businesses of all sizes.
Looking for even more power and scalability? AWeber also offers an unlimited plan for 100k+ subscribers starting from $899/month. With benefits like sending 12x subscriber volume monthly and personalized account management, it’s the perfect choice for businesses with large subscriber lists.
With AWeber’s transparent pricing and flexible plans, you can find the perfect fit for your business’s email marketing needs. Try Aweber for Free today and start growing your audience with ease!
AWeber Core Feature Ratings
Ease of Use:
AWeber’s user interface is generally straightforward, but some users may find it slightly confusing to switch between different lists initially. Additionally, the terminology used, such as labeling marketing automations as ‘Campaigns’ and regular emails as ‘Broadcasts’, might be unfamiliar to experienced users of other platforms. However, once users become accustomed to the interface, navigating through the various features becomes more intuitive.
Editor:
The email editor provided by AWeber is user-friendly and offers a wide range of content blocks, making it easy to create visually appealing emails. One notable feature is the ability to drag and drop images, buttons, and other elements directly into the email body, streamlining the content creation process.
The inclusion of AMP for Email allows for interactive elements within emails, enhancing engagement. Moreover, AWeber’s editor automatically generates link previews when pasting URLs, simplifying the process of featuring external content in emails.
Choice and Flexibility of Template Designs:
AWeber provides users with a diverse selection of responsive email templates, many of which offer multiple color schemes to suit different branding needs. The recent partnership with design tool Canva and integration with Unsplash further expand design options, allowing users to create visually stunning emails with ease.
Personalization:
AWeber supports If/Then/Else logic for personalized email content, enabling users to create dynamic and targeted campaigns. Additionally, users can leverage custom fields to add personal touches to their emails, enhancing the overall effectiveness of their campaigns.
Email Types:
AWeber offers a variety of email types, including classic newsletters, autoresponders, automations, RSS-driven campaigns, and A/B testing. With the integration of Stripe, users can even create and send paid newsletters to subscribers, adding a new revenue stream to their email marketing efforts.
Email Marketing Automation:
While AWeber’s automation capabilities are robust, they may not be as advanced as those offered by some competing platforms. Users can create triggered email sequences based on subscriber actions, such as signing up for a list or clicking on a link. However, for more complex automation workflows, users may need to import templates from AWeber’s marketplace, which can be somewhat cumbersome.
List Management:
AWeber excels in list segmentation and management, enabling users to organize subscribers efficiently. Automation features allow users to set up rules for subscriber management, such as automatically unsubscribing individuals from one list after they join another.
Deliverability:
AWeber has made improvements in its deliverability rates in recent years, although it may not match the industry-leading rates of some competitors. Users should keep an eye on their deliverability metrics and take proactive steps to maintain high inbox placement rates.
Registration Forms/Opt-In & Opt-Out Process:
AWeber offers various styles of registration forms, including pop-ups, in-line forms, and lightboxes, giving users flexibility in capturing new leads. The platform integrates seamlessly with popular platforms like WordPress, Facebook, and PayPal, making it easy to add contacts from multiple sources. Users can also create forms directly on landing pages built within AWeber’s editor, streamlining the opt-in process for website visitors.
Languages:
Currently, AWeber’s platform is only available in English, which may be a limitation for users who prefer to work in other languages.
Reports and Analysis:
AWeber provides comprehensive reporting tools, allowing users to track the performance of their email campaigns effectively. Users can access metrics such as open and click rates, web visits, conversion tracking, and sales data. However, direct integration with Google Analytics is not available, which may limit the depth of analysis for some users.
Storage Available for Data and Images:
AWeber offers unlimited storage for user data and images, providing ample space for users to store their email content and subscriber information.
Bounce Management:
AWeber automatically treats soft bounces as hard bounces after three occurrences, leading to the automatic unsubscription of affected email addresses. This helps maintain list hygiene and ensures that users are only sending emails to active and engaged subscribers.
Blocklist:
A blocklist feature is available within AWeber, allowing users to manage unwanted contacts and prevent them from receiving future emails.
Spam- and Design-Testing:
Unfortunately, AWeber does not offer dedicated spam and design testing features, which could be a drawback for users looking to optimize their email deliverability and engagement rates.
Authentication:
AWeber supports SPF and DKIM authentication, enhancing email deliverability and security by verifying the sender’s identity and ensuring message integrity.
Storage Available for Data and Images:
AWeber offers unlimited storage for user data and images, providing ample space for users to store their email content and subscriber information.
Different Levels of Account Access:
AWeber offers three distinct user roles with varying levels of account access, allowing organizations to manage permissions and responsibilities effectively.
Own Domain:
Users can utilize their own tracking domain via AWeber Web Analytics, allowing them to maintain consistent branding across their email campaigns and landing pages.
Landing Page Builder:
AWeber’s landing page builder offers a plethora of modern and customizable templates, making it easy for users to create professional-looking landing pages without any coding knowledge. The inclusion of SEO options ensures that landing pages are optimized for search engines, while integration with Stripe enables users to accept payments in over 100 currencies. Additionally, AWeber recently introduced a “Link in Bio” page feature, catering to users on platforms like Instagram and TikTok who want to drive traffic to multiple destinations from their bio links.
Integrations:
AWeber boasts a wide range of integrations with popular platforms and services, including Zapier, PayPal, WordPress, Shopify, Salesforce, and more. These integrations enhance AWeber’s functionality and allow users to streamline their workflows by connecting with their favorite tools and services.
Customer Support:
AWeber prides itself on providing fast and friendly customer support across all communication channels. Users can reach out for assistance via email, online chat, or phone, and the platform’s extensive knowledge base offers valuable resources and guides for self-help.
OVERALL RATINGS
AWeber provides basic email marketing features but lacks advanced functionalities and user-friendly experience compared to competitors. Evaluate options wisely.
My AWeber on Clickup: Do I Recommend It?
AWeber is a good tool for sending emails to lots of people. It helps you make nice emails and build a list of email addresses. But some things could be better. For example, it doesn’t have the newest features like other tools do, and it might cost too much for what you get. There are other tools like Mailmodo that might be better for the same price.
Still, AWeber is good for beginners and has helpful support if you need it. It’s not the best at anything, but it’s okay overall. Some people really like it because it’s simple to use and has been around for a long time. But it’s not perfect – there are things that could be improved, like having more modern templates and better customer service.
Overall, AWeber is worth trying if you want a simple email tool, especially since you can try it for free. But if you want more advanced features, you might want to look at other options.
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AWeber Alternatives
AWeber Frequently Asked Questions (FAQs)
Is AWeber better than Mailchimp?
AWeber and Mailchimp are both popular email marketing tools, but they have different features and pricing. Some people might prefer AWeber for its simplicity, while others might like Mailchimp for its advanced features. It’s best to compare them based on your specific needs.
What is AWeber used for?
AWeber is used for sending emails to many people at once. It helps businesses and individuals create and send engaging emails to their subscribers.
Is AWeber legit?
Yes, AWeber is a legitimate email marketing service provider. It has been around for many years and is trusted by businesses and individuals worldwide for their email marketing needs.
